Creative Growth Finance invests £400k into digital agency Literal Humans

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Creative UK welcomes Literal Humans into its Creative Growth Finance portfolio with a £400k investment. The digital marketing agency specialises in working for mission-driven brands in the verticals of tech for good, non-profits and B2B SaaS, with a full range of services spanning from content marketing and SEO through to branding and website builds. With the investment, the London-based agency will supercharge their growth across the globe and strive to support the continued success of their client base. One such client, HR platform Oyster, increased its company valuation from $175m to $1bn after Literal Humans were contracted to grow their organic web traffic.  

Literal Humans joins a 32-strong investment portfolio comprising companies from across the UK’s Creative Industries. Funded in partnership with ethical bank, Triodos, Creative Growth Finance is proud to be a specialist investor in some of the creative sector’s most innovative and exciting businesses. For more information about the portfolio, please visit our debt portfolio page.  


Nick Cavander, Investment Manager, Creative UK, said:  

“We are thrilled to welcome Literal Humans to the Creative Growth Finance portfolio. The company has a fantastic track record, a diverse global team with a focus on ‘tech for good’ and an innovative approach to everything they do. Our investment provides the funding and support to help their business scale and expand addressable markets.”  


Paul-David Perry, Co-Founder and CEO, Literal Humans commented:   

“We’ve had a fantastic experience working with Nick and the CGF team thus far. Even the application process was a powerful learning experience for us as agency leaders. We aspire to invest much more deeply in our team’s learning and development, expanding our core team to take on bigger clients, as well as tackling strategic initiatives like launching an AI strategy that levels up our team’s productivity and creativity. We know this CGF investment is a shot in the arm for rapid growth and we will take full advantage of this opportunity.”  


For further information on Creative Growth Finance and the fund’s eligibility criteria please visit


For press and media enquiries please contact Matthew Horne, Press & PR Manager, Creative UK on +44(0)7874 867947 /  


For investment enquiries please contact Nick Cavander, Investment Manager, Creative UK on  

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