Meet our Team

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Creative UK value difference and celebrate the creativity that it brings.

Our team has grown in the past year and we are continuously building our expertise to connect, invest, support and champion the UK creative industries. That’s why we are spread across the UK with hubs in London, Manchester, Bristol, North of Tyne, Plymouth and Cornwall.

Meet our team below and, for a taste of what it’s like working for us, visit our join our team page.

Brand & Marketing

Helena BerryHead of Sales & Marketing

Heading up the Sales & Marketing Team, Helena works with the team to raise awareness of the Creative UK brand within the UK creative sector and demonstrate the support and community we can offer through our range of memberships. Before joining the Creative UK team, Helena worked within the University of Cambridge’s tech transfer office, Cambridge Enterprise, helping academics to develop their ideas and grow their businesses by connecting them with the right support, funding and networking opportunities.

helena.berry@wearecreative.uk

Charlotte PaceyMarketing Assistant

charlotte.pacey@wearecreative.uk

Heading up the Sales & Marketing Team, Helena works with the team to raise awareness of the Creative UK brand within the UK creative sector and demonstrate the support and community we can offer through our range of memberships. Before joining the Creative UK team, Helena worked within the University of Cambridge’s tech transfer office, Cambridge Enterprise, helping academics to develop their ideas and grow their businesses by connecting them with the right support, funding and networking opportunities.

helena.berry@wearecreative.uk

charlotte.pacey@wearecreative.uk

Matthew HornePress and PR Manager

Matthew manages press and media activity for Creative UK and its key spokespeople. He studied at the Royal Birmingham Conservatoire and began his career at Intermusica Artists Management. He has since worked in press and communications roles at the Royal College of Music, Royal Opera House and Grimshaw Architects.

matthew.horne@wearecreative.uk

Matthew manages press and media activity for Creative UK and its key spokespeople. He studied at the Royal Birmingham Conservatoire and began his career at Intermusica Artists Management. He has since worked in press and communications roles at the Royal College of Music, Royal Opera House and Grimshaw Architects.

matthew.horne@wearecreative.uk

Development & Partnerships

Andrea Lewis-RyceMembership Officer

Andrea has over 10 years experience in the membership industry. She helps to ensure the smooth running of the company’s membership CRM system, and provides support with any development or migration needs. She updates the data systems enabling the company to build real-time insights which directly help inform, shape and improve the member experience. Previously she managed and facilitated a bespoke training programme for a large portfolio of members – TV industry professionals. And produced a short course skills programme for freelancers and independent companies. Andrea is a keen baker and zumba fan!

andrea.lewis-ryce@wearecreative.uk

Andrew LiddellDevelopment & Partnerships Manager, Enterprise & Growth

Andrew leads Elevate, Creative UK Group’s business support membership for freelancers, entrepreneurs and SMEs. Andrew is interested in how learning design, innovation and social investment all work together to give a voice to new ideas and new creative talent.

andrew.liddell@wearecreative.uk

Evy Cauldwell-FrenchDevelopment & Partnerships Manager, Impact & Change

Evy leads on connecting creative and cultural organisations with Creative UK’s policy and advocacy work. Alongside this, she co-ordinates industry-wide responses to systemic inequalities, including the development of a UK-wide Framework for Creative Freelancers. Evy graduated from the Courtauld Institute of Art in 2016.

evy.cauldwell-french@wearecreative.uk

Andrea has over 10 years experience in the membership industry. She helps to ensure the smooth running of the company’s membership CRM system, and provides support with any development or migration needs. She updates the data systems enabling the company to build real-time insights which directly help inform, shape and improve the member experience. Previously she managed and facilitated a bespoke training programme for a large portfolio of members – TV industry professionals. And produced a short course skills programme for freelancers and independent companies. Andrea is a keen baker and zumba fan!

andrea.lewis-ryce@wearecreative.uk

Andrew leads Elevate, Creative UK Group’s business support membership for freelancers, entrepreneurs and SMEs. Andrew is interested in how learning design, innovation and social investment all work together to give a voice to new ideas and new creative talent.

andrew.liddell@wearecreative.uk

Evy leads on connecting creative and cultural organisations with Creative UK’s policy and advocacy work. Alongside this, she co-ordinates industry-wide responses to systemic inequalities, including the development of a UK-wide Framework for Creative Freelancers. Evy graduated from the Courtauld Institute of Art in 2016.

evy.cauldwell-french@wearecreative.uk

Laura-Jade VaughanMarketing Manager, Development & Partnerships

Laura-Jade is the marketing lead for our membership, responsible for developing strong user journeys, leading on communication strategies, and producing engaging member content. Prior to joining Creative UK, Laura-Jade was Marketing Manager at the contemporary arts spaces Nottingham Contemporary and New Art Exchange, and she is a trustee of BACKLIT Gallery.

laura-jade.vaughan@wearecreative.uk

Maia Krall-FryHead of Development & Partnerships

Maia is Head of Development and Partnerships, leading on Creative UK’s industry engagement and strategic commercial partnerships. Whilst at Creative UK Maia spearheaded the Creative Coalition Festival. Prior to this role, she was Head of Creative Communities at a major global charity, responsible for uniting creative thinkers and commissioning cross-sector collaborations. Maia sits on the Editorial Board of the World Congress of Science and Factual Producers, and is a Trustee at Artbox London. With a former career producing and directing documentaries for the BBC, Maia is always open to hearing your creative project ideas.

maia@wearecreative.uk

Laura-Jade is the marketing lead for our membership, responsible for developing strong user journeys, leading on communication strategies, and producing engaging member content. Prior to joining Creative UK, Laura-Jade was Marketing Manager at the contemporary arts spaces Nottingham Contemporary and New Art Exchange, and she is a trustee of BACKLIT Gallery.

laura-jade.vaughan@wearecreative.uk

Maia is Head of Development and Partnerships, leading on Creative UK’s industry engagement and strategic commercial partnerships. Whilst at Creative UK Maia spearheaded the Creative Coalition Festival. Prior to this role, she was Head of Creative Communities at a major global charity, responsible for uniting creative thinkers and commissioning cross-sector collaborations. Maia sits on the Editorial Board of the World Congress of Science and Factual Producers, and is a Trustee at Artbox London. With a former career producing and directing documentaries for the BBC, Maia is always open to hearing your creative project ideas.

maia@wearecreative.uk

Matthew ThomasEvents and Partnerships Officer

Matt supports delivery of all our ongoing events series, most notably the Creative Coalition Festival and our regional Creative Hub series. He liaises with speakers, presenters and sponsors to deliver our varied events programme and is working on developing our inclusivity plan for all our activities. He is a massive dork however, likes Doctor Who a bit too much and sings in a pretty-good barbershop quartet.

matthew.thomas@wearecreative.uk

Naomi AdemosuPartnerships Officer, Education & Skills

Naomi supports the delivery of Education & Skills, she leads on all student related activities, working to develop and curate student specific content, events and opportunities. In her spare time, she is an avid reader and loves going to R&B concerts.

naomi.ademosu@wearecreative.uk

Matt supports delivery of all our ongoing events series, most notably the Creative Coalition Festival and our regional Creative Hub series. He liaises with speakers, presenters and sponsors to deliver our varied events programme and is working on developing our inclusivity plan for all our activities. He is a massive dork however, likes Doctor Who a bit too much and sings in a pretty-good barbershop quartet.

matthew.thomas@wearecreative.uk

Naomi supports the delivery of Education & Skills, she leads on all student related activities, working to develop and curate student specific content, events and opportunities. In her spare time, she is an avid reader and loves going to R&B concerts.

naomi.ademosu@wearecreative.uk

Filming in England

Hayley ArmstongHead of Production Services

Hayley leads a national team dedicated to providing comprehensive production support service to Film and HETV to shoot in England, outside London, ensuring communities across the nation enjoy the profile, job opportunities and economic benefits that the sector generates. Hayley provides leadership and advocacy for the sector whilst developing partnerships with local government and key stakeholders to nurture a film-friendly production environment. Hayley started out at the Film Commission for Hertfordshire and holds over 20 years’ experience of delivering production services and championing England as a world-class filming destination.

Hayley.Armstrong@creativeengland.co.uk

 

Joely EllisProduction Liaison Manager (East & South East)

Joely as our Production Liaison Manager based at Elstree Studios, provides a comprehensive production liaison support service to film & high-end TV productions in the South East and East of England – coordinating filming enquiries and working with local authorities, film offices and national industry partners to promote film friendly activity in the region. Prior to joining the team in January 2020, Joely was the Marketing and Events Manager for Elstree Studios for over five years. Joely brings with her industry experience in getting things done, working with councils, building relationships and making Location Manager’s lives easier.

Joely.Ellis@creativeengland.co.uk

Jonny SheltonProduction Liaison Manager (North & Midlands)

Jonny is the Production Liaison Manager for the North West and Midlands, within the Filming in England Team who support the HETV and Feature Industry across England outside of LDN. Jonny spends most of his time facilitating shoots across these regions for the many HETV Dramas and Features that shoot on location, working alongside industry and local authorities to ensure shoots are smooth and mutually beneficial, and has aided the Bond franchise, the Marvel universe and the Mission Impossible franchise, in addition to the world’s biggest streaming services and domestic broadcasters. Before joining the team, Jonny worked as crew on independent productions for Fox/Hulu in Manchester, and whilst working in education prior to this, maintained several voluntary roles in music, theatre and festivals.

Jonny.Shelton@creativeengland.co.uk

 

Hayley leads a national team dedicated to providing comprehensive production support service to Film and HETV to shoot in England, outside London, ensuring communities across the nation enjoy the profile, job opportunities and economic benefits that the sector generates. Hayley provides leadership and advocacy for the sector whilst developing partnerships with local government and key stakeholders to nurture a film-friendly production environment. Hayley started out at the Film Commission for Hertfordshire and holds over 20 years’ experience of delivering production services and championing England as a world-class filming destination.

Hayley.Armstrong@creativeengland.co.uk

 

Joely as our Production Liaison Manager based at Elstree Studios, provides a comprehensive production liaison support service to film & high-end TV productions in the South East and East of England – coordinating filming enquiries and working with local authorities, film offices and national industry partners to promote film friendly activity in the region. Prior to joining the team in January 2020, Joely was the Marketing and Events Manager for Elstree Studios for over five years. Joely brings with her industry experience in getting things done, working with councils, building relationships and making Location Manager’s lives easier.

Joely.Ellis@creativeengland.co.uk

Jonny is the Production Liaison Manager for the North West and Midlands, within the Filming in England Team who support the HETV and Feature Industry across England outside of LDN. Jonny spends most of his time facilitating shoots across these regions for the many HETV Dramas and Features that shoot on location, working alongside industry and local authorities to ensure shoots are smooth and mutually beneficial, and has aided the Bond franchise, the Marvel universe and the Mission Impossible franchise, in addition to the world’s biggest streaming services and domestic broadcasters. Before joining the team, Jonny worked as crew on independent productions for Fox/Hulu in Manchester, and whilst working in education prior to this, maintained several voluntary roles in music, theatre and festivals.

Jonny.Shelton@creativeengland.co.uk

 

Samantha RifkinNational Crew & Facilities Manager

Sam works as our National Crew & Facilities Manager, overseeing a database that currently holds the details of 6000+ people and companies. Sam works closely with productions, providing a bespoke crewing service to companies working in feature film, TV and commercials, identifying the appropriate crew and talent for projects. Sam also hosts national crew networking evenings, and in the past has worked across ERDF funded projects for business development in the film & TV sector. Prior to working at Creative UK, Sam worked as a Coordinator and Secretary on low-budget film projects, helping to source and recruit freelancers. Productions she has worked on include Peaky Blinders, Bridgerton and Midas Man.

Samantha.Rifkin@creativeengland.co.uk

Charlotte WoodProduction Liaison Manager (South West)

Charlotte provides comprehensive production liaison support to Film & High-End TV productions in the South West, coordinating filming enquiries and working with local authorities, film offices and national industry partners to promote film friendly activity in the region. Her career started as a Production Coordinator at Twofour Broadcast in Plymouth working on programmes for Channel 5, ITV and the National Geographic Channel. Prior to joining Creative England, Charlotte supported charity film projects and contributed to organising events for the Public Service Broadcasting Trust, held at the BFI and ITV Studios. Whilst at Creative UK, Charlotte is responsible for successfully delivering our ERDF funded project – Hertfordshire ProConnect – a programme of support for the film & TV industry running workshops, networking events, tailored one-to-one sessions and business grants. She is looking forward to continuing to provide industry support within the Production Services team.

Charlotte.Wood@creativeengland.co.uk

Josh BakerLocations and Partnerships Coordinator

Josh works as the Locations & Partnerships Coordinator at Creative UK, managing 18,000 locations throughout England on the

Creative England location database and scouting potential new film friendly locations that help promote the regions outside of London.

His experience in the film industry has seen him work in production and development at BAFTA winning and Oscar nominated production company, Bridgeway Films, and also locations on films such as Paddington 2. Josh location managed the independent feature film, Nocturnal, which premiered at London Film Festival in 2019.

josh.baker@creativeengland.co.uk

Sam works as our National Crew & Facilities Manager, overseeing a database that currently holds the details of 6000+ people and companies. Sam works closely with productions, providing a bespoke crewing service to companies working in feature film, TV and commercials, identifying the appropriate crew and talent for projects. Sam also hosts national crew networking evenings, and in the past has worked across ERDF funded projects for business development in the film & TV sector. Prior to working at Creative UK, Sam worked as a Coordinator and Secretary on low-budget film projects, helping to source and recruit freelancers. Productions she has worked on include Peaky Blinders, Bridgerton and Midas Man.

Samantha.Rifkin@creativeengland.co.uk

Charlotte provides comprehensive production liaison support to Film & High-End TV productions in the South West, coordinating filming enquiries and working with local authorities, film offices and national industry partners to promote film friendly activity in the region. Her career started as a Production Coordinator at Twofour Broadcast in Plymouth working on programmes for Channel 5, ITV and the National Geographic Channel. Prior to joining Creative England, Charlotte supported charity film projects and contributed to organising events for the Public Service Broadcasting Trust, held at the BFI and ITV Studios. Whilst at Creative UK, Charlotte is responsible for successfully delivering our ERDF funded project – Hertfordshire ProConnect – a programme of support for the film & TV industry running workshops, networking events, tailored one-to-one sessions and business grants. She is looking forward to continuing to provide industry support within the Production Services team.

Charlotte.Wood@creativeengland.co.uk

Josh works as the Locations & Partnerships Coordinator at Creative UK, managing 18,000 locations throughout England on the

Creative England location database and scouting potential new film friendly locations that help promote the regions outside of London.

His experience in the film industry has seen him work in production and development at BAFTA winning and Oscar nominated production company, Bridgeway Films, and also locations on films such as Paddington 2. Josh location managed the independent feature film, Nocturnal, which premiered at London Film Festival in 2019.

josh.baker@creativeengland.co.uk

Finance

Cassandra TownFinance Officer

Cassandra joined the finance team in 2018 following 4 years previous experience working within the finance departments of other small companies within the southwest. Her role as Finance Officer covers the oversight and processing of the sales and purchase ledger, financial analysis for budget holders, co-ordination and payments of investments and management and monitoring of loan recoupment. In her free time she enjoys meeting up for coffee, boardgames and knitting groups.

cassandra.town@wearecreative.uk

James PrickettManagement Accountant (maternity cover)

James joined Creative UK in 2021. He is an ACCA qualified accountant with several years’ experience in the not-for-profit sector. As Management Accountant, James is responsible for financial reporting (both internally and to funders), budgeting, payroll, and financial management of subsidiaries. In his spare time he enjoys walking, swimming, and cycling.

James.Prickett@wearecreative.uk

Jennie PinderHead of Finance (maternity cover)

As Head of Finance at Creative UK, Jennie is responsible for leading the day to day operations of the finance team, financial business partnering, analysis and reporting, and supporting the Senior Leadership team to ensure the financial sustainability and growth of the organisation. Prior to joining Creative UK, Jennie worked as Director of Production & Programming Finance at The Walt Disney Co. providing financial oversight and management of original TV & film productions across the EMEA region, and managing programming finance for the EMEA Disney Channels. A qualified Chartered Accountant, Jennie also worked in Production & Programming Finance roles at Warner Media & Red Bull. Jennie is passionate about working in, and supporting, the creative sector. An active outdoor enthusiast, Jennie loves running, hiking & skiing, preferably beneath a bright blue sky.

Jennie.Pinder@wearecreative.uk

Cassandra joined the finance team in 2018 following 4 years previous experience working within the finance departments of other small companies within the southwest. Her role as Finance Officer covers the oversight and processing of the sales and purchase ledger, financial analysis for budget holders, co-ordination and payments of investments and management and monitoring of loan recoupment. In her free time she enjoys meeting up for coffee, boardgames and knitting groups.

cassandra.town@wearecreative.uk

James joined Creative UK in 2021. He is an ACCA qualified accountant with several years’ experience in the not-for-profit sector. As Management Accountant, James is responsible for financial reporting (both internally and to funders), budgeting, payroll, and financial management of subsidiaries. In his spare time he enjoys walking, swimming, and cycling.

James.Prickett@wearecreative.uk

As Head of Finance at Creative UK, Jennie is responsible for leading the day to day operations of the finance team, financial business partnering, analysis and reporting, and supporting the Senior Leadership team to ensure the financial sustainability and growth of the organisation. Prior to joining Creative UK, Jennie worked as Director of Production & Programming Finance at The Walt Disney Co. providing financial oversight and management of original TV & film productions across the EMEA region, and managing programming finance for the EMEA Disney Channels. A qualified Chartered Accountant, Jennie also worked in Production & Programming Finance roles at Warner Media & Red Bull. Jennie is passionate about working in, and supporting, the creative sector. An active outdoor enthusiast, Jennie loves running, hiking & skiing, preferably beneath a bright blue sky.

Jennie.Pinder@wearecreative.uk

Investment

Mehjabeen PatrickCFO/ Investment Director

Mehjabeen is our CFO and Investment Lead and has played a key role in the growth of the CUK group since 2010. With over 25 years’ experience of working in senior finance and management positions, Mehjabeen oversees all investment and finance activities for the group and has a keen interest in growing its commercial revenues. Her passion lies in supporting businesses, helping them to grow, scale and prosper and enabling public and private partnerships to build and flourish. In addition to her day job Mehjabeen is on the Board of various organisations and small businesses. Previously Mehjabeen worked as Director of Finance for United Nations Association and Stakeholder Forum- an international environmental NGO. At both these organisations she gained valuable experience of working with multinational and multi government organisations from across the world. Before this Mehjabeen worked as a senior banker for world’s first and only Bank for women – First Women Bank. At the bank Mehjabeen led regional team and help grow the bank in its early stages of development. Mehjabeen has an MBA with majors in Corporate Finance & Financial Management.

mehajbeen.patrick@wearecreative.uk

Gab NardoInvestment Manager

Gab is responsible for the origination, execution and management of growth investments under the Creative Growth Finance programme. Prior to Creative England, he spent 10 years in the investment management industry, covering different strategies, products and regions. He enjoys exploring new investment opportunities and build value-added partnerships with founders and managers of exciting businesses.

gab.nardo@wearecreative.uk

Mehjabeen is our CFO and Investment Lead and has played a key role in the growth of the CUK group since 2010. With over 25 years’ experience of working in senior finance and management positions, Mehjabeen oversees all investment and finance activities for the group and has a keen interest in growing its commercial revenues. Her passion lies in supporting businesses, helping them to grow, scale and prosper and enabling public and private partnerships to build and flourish. In addition to her day job Mehjabeen is on the Board of various organisations and small businesses. Previously Mehjabeen worked as Director of Finance for United Nations Association and Stakeholder Forum- an international environmental NGO. At both these organisations she gained valuable experience of working with multinational and multi government organisations from across the world. Before this Mehjabeen worked as a senior banker for world’s first and only Bank for women – First Women Bank. At the bank Mehjabeen led regional team and help grow the bank in its early stages of development. Mehjabeen has an MBA with majors in Corporate Finance & Financial Management.

mehajbeen.patrick@wearecreative.uk

Gab is responsible for the origination, execution and management of growth investments under the Creative Growth Finance programme. Prior to Creative England, he spent 10 years in the investment management industry, covering different strategies, products and regions. He enjoys exploring new investment opportunities and build value-added partnerships with founders and managers of exciting businesses.

gab.nardo@wearecreative.uk

Nick CavanderInvestment Manager

Nick is responsible for helping to expand the portfolio of companies for whom we provide scale up finance and ongoing development support. Nick engages with potential investee companies to identify ways we can help them to grow their businesses with funding and follow on support. Nick previously worked in film and television marketing for years and understands first-hand the commercial opportunities and challenges that creative sector businesses face.

nick.cavander@wearecreative.uk

Tim EvansHead of Investment

For the past 15 years Tim has been helping creatives to realise their creative ambitions. Currently Head of Investment at Creative UK, Tim oversees all investment activity for the company. His prior experience includes running his own production company, the management of Creative UK’s equity fund and the programme management of the South West Innovation Network. He is passionate about supporting entrepreneurial talent to build resilient and prosperous businesses and to deliver compelling and creative content, products and services.

tim.evans@wearecreative.uk

Rahul MisraInvestment Manager, North of Tyne

As part of the Investment Team at Creative UK, Rahul brings together his investment management and creative sector experience, focusing on start-up loans and business mentorship for creative people and businesses.

After gaining a solid professional foundation through 6 years of experience in the UK investment management industry, Rahul switched the context of his skills to his passion for the creative sector – gaining direct experience in creative organisations such as the National Youth Orchestra of Great Britain, before joining Creative UK.

Outside of work, Rahul’s own passion for creativity is manifest through music and audio-visual production – his music has been featured on platforms such as Rolling Stone Magazine India and Resonance FM London.

rahul.misra@wearecreative.uk

Nick is responsible for helping to expand the portfolio of companies for whom we provide scale up finance and ongoing development support. Nick engages with potential investee companies to identify ways we can help them to grow their businesses with funding and follow on support. Nick previously worked in film and television marketing for years and understands first-hand the commercial opportunities and challenges that creative sector businesses face.

nick.cavander@wearecreative.uk

For the past 15 years Tim has been helping creatives to realise their creative ambitions. Currently Head of Investment at Creative UK, Tim oversees all investment activity for the company. His prior experience includes running his own production company, the management of Creative UK’s equity fund and the programme management of the South West Innovation Network. He is passionate about supporting entrepreneurial talent to build resilient and prosperous businesses and to deliver compelling and creative content, products and services.

tim.evans@wearecreative.uk

As part of the Investment Team at Creative UK, Rahul brings together his investment management and creative sector experience, focusing on start-up loans and business mentorship for creative people and businesses.

After gaining a solid professional foundation through 6 years of experience in the UK investment management industry, Rahul switched the context of his skills to his passion for the creative sector – gaining direct experience in creative organisations such as the National Youth Orchestra of Great Britain, before joining Creative UK.

Outside of work, Rahul’s own passion for creativity is manifest through music and audio-visual production – his music has been featured on platforms such as Rolling Stone Magazine India and Resonance FM London.

rahul.misra@wearecreative.uk

People & Operations

Caroline HindsDirector of People & Ops

Caroline leads our people and operations strategy, organisational development and together with her people and ops team continuously ensures the cogs of Creative UK run smoothly and efficiently across all sites. Specialising in creative sector HR and Ops for 20 years Caroline is passionate about nurturing an environment in which we can all bring our true selves to work and be our very best. She believes in building a strong company culture based on trust, shared values and core purpose. Caroline is a Chartered CIPD member and a proud Trustee for Tiata Fahodzi – a company that places the stories of British African-heritage communities at its core.

caroline.hinds@wearecreative.uk

Linda LokerCRM Coordinator

Linda manages the administration of Creative UK’s applications database, working closely with delivery teams and Finance dept. to ensure that all awards processes and procedures are delivered effectively and efficiently. Linda has been with Creative England since its inception in 2011.

Linda.loker@wearecreative.uk

Caroline leads our people and operations strategy, organisational development and together with her people and ops team continuously ensures the cogs of Creative UK run smoothly and efficiently across all sites. Specialising in creative sector HR and Ops for 20 years Caroline is passionate about nurturing an environment in which we can all bring our true selves to work and be our very best. She believes in building a strong company culture based on trust, shared values and core purpose. Caroline is a Chartered CIPD member and a proud Trustee for Tiata Fahodzi – a company that places the stories of British African-heritage communities at its core.

caroline.hinds@wearecreative.uk

Linda manages the administration of Creative UK’s applications database, working closely with delivery teams and Finance dept. to ensure that all awards processes and procedures are delivered effectively and efficiently. Linda has been with Creative England since its inception in 2011.

Linda.loker@wearecreative.uk

Sarah GregoryHead of Diversity & Inclusion

Sarah heads up our work on diversity and inclusion and previously led the Creative Careers Programme. Sarah’s work includes ensuring that we are embedding diversity and inclusion across the organisation from our board to programme delivery and is also raising the profile of great D&I practice across industry through regular spotlights in our newsletters and on our website.

sarah.gregory@wearecreative.uk

Charlotte RoocroftPeople and Operations Coordinator

Charlotte assists in day-to-day HR and operational activities, helping to ensure things run smoothly and efficiently across all Creative UK sites. Charlotte’s main responsibilities include troubleshooting operational issues, assisting with various people processes and taking steps to maintain our strong company culture. Before joining Creative UK, Charlotte worked in operations support at Manchester International Festival and outside of work holds a keen interest in the creative arts.

charlotte.roocroft@wearecreative.uk

Sarah heads up our work on diversity and inclusion and previously led the Creative Careers Programme. Sarah’s work includes ensuring that we are embedding diversity and inclusion across the organisation from our board to programme delivery and is also raising the profile of great D&I practice across industry through regular spotlights in our newsletters and on our website.

sarah.gregory@wearecreative.uk

Charlotte assists in day-to-day HR and operational activities, helping to ensure things run smoothly and efficiently across all Creative UK sites. Charlotte’s main responsibilities include troubleshooting operational issues, assisting with various people processes and taking steps to maintain our strong company culture. Before joining Creative UK, Charlotte worked in operations support at Manchester International Festival and outside of work holds a keen interest in the creative arts.

charlotte.roocroft@wearecreative.uk

Policy, Research & Advocacy

Natalia BatchelorPolicy and Public Affairs Officer

Working directly with key stakeholders, Natalia shapes Creative UK’s policy and advocacy to promote strategic investment into the creative industries. In her free time, Natalia enjoys playing piano and sits on the committee for a human rights campaign.

Natalia.batchelor@wearecreative.uk

Caroline JulianDirector of Policy & Public Affairs

Caroline is Director of Policy and Public Affairs, spearheading Creative UK’s advocacy priorities and engagement with government. Prior to this role, she was Deputy Director at an influential non-partisan think tank, covering a number of areas of public policy, including housing, energy markets, culture and devolution.

Caroline is Chair of Industry Panels for the Creative Industries Policy and Evidence Centre, a Fellow of the Churchill Foundation, and cycles with Velo Club Godalming Haslemere in her spare time.

caroline.julian@wearecreative.uk

Amanda StevensHead of Research and Impact

As Head of Research and Impact Amanda leads Creative UK’s work in developing unique insight into the UK’s world-leading creative industries and demonstrating the sector’s huge social and economic impact. She is also Creative UK’s lead for developing research collaborations, and is always keen to support and connect with other organisations who are planning or carrying out sector research.

Amanda has over a decade and a half of senior-level research experience gained from previous roles in consultancy, academia, central and local government and the not-for-profit sector.

In her spare time Amanda enjoys walking and CrossFit, and is a budding landscape photographer; currently studying for a Level 3 diploma in photography.

amanda.stevens@wearecreative.uk

Working directly with key stakeholders, Natalia shapes Creative UK’s policy and advocacy to promote strategic investment into the creative industries. In her free time, Natalia enjoys playing piano and sits on the committee for a human rights campaign.

Natalia.batchelor@wearecreative.uk

Caroline is Director of Policy and Public Affairs, spearheading Creative UK’s advocacy priorities and engagement with government. Prior to this role, she was Deputy Director at an influential non-partisan think tank, covering a number of areas of public policy, including housing, energy markets, culture and devolution.

Caroline is Chair of Industry Panels for the Creative Industries Policy and Evidence Centre, a Fellow of the Churchill Foundation, and cycles with Velo Club Godalming Haslemere in her spare time.

caroline.julian@wearecreative.uk

As Head of Research and Impact Amanda leads Creative UK’s work in developing unique insight into the UK’s world-leading creative industries and demonstrating the sector’s huge social and economic impact. She is also Creative UK’s lead for developing research collaborations, and is always keen to support and connect with other organisations who are planning or carrying out sector research.

Amanda has over a decade and a half of senior-level research experience gained from previous roles in consultancy, academia, central and local government and the not-for-profit sector.

In her spare time Amanda enjoys walking and CrossFit, and is a budding landscape photographer; currently studying for a Level 3 diploma in photography.

amanda.stevens@wearecreative.uk

Programmes, Business Support & Talent