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Creative UK value difference and celebrate the creativity that it brings.
Our team has grown in the past year and we are continuously building our expertise to connect, invest, support and champion the UK creative industries. That’s why we are spread across the UK with hubs in London, Manchester, Bristol, North of Tyne, Plymouth and Cornwall.
Meet our team below and, for a taste of what it’s like working for us, visit our join our team page.
Brand & Marketing
Abby is responsible for all of the content created for Creative UK. She’s the brains behind our visual storytelling and packs a real punch in creating engaging content for all of our audiences. Before Creative UK she was working in video production, creating content for the Premier League, Wimbledon, Horse Racing & Athletics.
Abby is responsible for all of the content created for Creative UK. She’s the brains behind our visual storytelling and packs a real punch in creating engaging content for all of our audiences. Before Creative UK she was working in video production, creating content for the Premier League, Wimbledon, Horse Racing & Athletics.
As Creative UK’s Brand Manager, Charlotte sits across the totality of activities within the organisation, supporting the team on all marketing, social comms and brand matters. Charlotte also manages our Collective Newsletter: a monthly round-up of all things Creative UK and the goings-on in the wider Creative Sector. Sign-up for your dose here.
Charlotte’s specialisms sit in event management, digital marketing, copywriting and content creation, which she has applied, and continues to develop, from a placemaking background. She has a Creative Writing MA with Distinction from the University of Manchester and is an aspiring poet and writer. Creative projects she has been involved with have featured at the Manchester International Festival and aired on BBC Bristol Radio. Beyond work, Charlotte spends most of her personal time connecting with people, watching independent cinema, reading, doing yoga, laughing over a pint or dancing in a warehouse somewhere.
Heading up the Marketing and Communications team, Helena works with the team to raise awareness of the Creative UK brand within the UK creative sector and demonstrate the support and community we can offer through our range of memberships. Before joining the Creative UK team, Helena worked within the University of Cambridge’s tech transfer office, Cambridge Enterprise, helping academics to develop their ideas and grow their businesses by connecting them with the right support, funding and networking opportunities.
As Creative UK’s Brand Manager, Charlotte sits across the totality of activities within the organisation, supporting the team on all marketing, social comms and brand matters. Charlotte also manages our Collective Newsletter: a monthly round-up of all things Creative UK and the goings-on in the wider Creative Sector. Sign-up for your dose here.
Charlotte’s specialisms sit in event management, digital marketing, copywriting and content creation, which she has applied, and continues to develop, from a placemaking background. She has a Creative Writing MA with Distinction from the University of Manchester and is an aspiring poet and writer. Creative projects she has been involved with have featured at the Manchester International Festival and aired on BBC Bristol Radio. Beyond work, Charlotte spends most of her personal time connecting with people, watching independent cinema, reading, doing yoga, laughing over a pint or dancing in a warehouse somewhere.
Heading up the Marketing and Communications team, Helena works with the team to raise awareness of the Creative UK brand within the UK creative sector and demonstrate the support and community we can offer through our range of memberships. Before joining the Creative UK team, Helena worked within the University of Cambridge’s tech transfer office, Cambridge Enterprise, helping academics to develop their ideas and grow their businesses by connecting them with the right support, funding and networking opportunities.
Development & Partnerships
Maia is Head of Development and Partnerships, leading on Creative UK’s industry engagement and strategic commercial partnerships. Maia directs the Creative Coalition Festival; Federation and Elevate Memberships; and international and UK partnerships. Prior to this role, she was Head of Creative Communities at a major global charity, responsible for uniting creative thinkers and commissioning cross-sector collaborations. Maia sits on the Editorial Board of the World Congress of Science and Factual Producers, and is a Trustee at Artbox London. With a former career producing and directing documentaries for the BBC, Maia is always open to hearing your creative project ideas.
Maia is Head of Development and Partnerships, leading on Creative UK’s industry engagement and strategic commercial partnerships. Maia directs the Creative Coalition Festival; Federation and Elevate Memberships; and international and UK partnerships. Prior to this role, she was Head of Creative Communities at a major global charity, responsible for uniting creative thinkers and commissioning cross-sector collaborations. Maia sits on the Editorial Board of the World Congress of Science and Factual Producers, and is a Trustee at Artbox London. With a former career producing and directing documentaries for the BBC, Maia is always open to hearing your creative project ideas.
Laura-Jade is the marketing lead for our membership, responsible for developing strong user journeys, leading on communication strategies, and producing content to connect and champion the creative industries. Prior to joining Creative UK, Laura-Jade was Marketing Manager at the contemporary arts spaces Nottingham Contemporary and New Art Exchange, and she is a trustee of BACKLIT Gallery.
Daniella is here to ensure our varied membership remains engaged with Creative UK’s policy and advocacy activity, events, news and other engagement opportunities.
Prior to joining Creative UK, Daniella worked as a policy manager for the trade body for the UK energy industry and, before that, as a Production Assistant in Film and Television. She also holds a Masters degree in Environmental Management and Sustainability.
As Policy and Engagement Officer, Patrick ensures the smooth running of the company’s membership CRM system, working with the data to build real-time insights which will directly inform, shape and improve our services to our members and drive organisational growth. Patrick is passionate about the Creative Industries and is an enthusiastic advocate for their importance in society. An enthusiastic yet inconsistent sportsman, Patrick is also a keen musician, having passed the DipABRSM in Piano Performance and performed trombone at national level.
Laura-Jade is the marketing lead for our membership, responsible for developing strong user journeys, leading on communication strategies, and producing content to connect and champion the creative industries. Prior to joining Creative UK, Laura-Jade was Marketing Manager at the contemporary arts spaces Nottingham Contemporary and New Art Exchange, and she is a trustee of BACKLIT Gallery.
Daniella is here to ensure our varied membership remains engaged with Creative UK’s policy and advocacy activity, events, news and other engagement opportunities.
Prior to joining Creative UK, Daniella worked as a policy manager for the trade body for the UK energy industry and, before that, as a Production Assistant in Film and Television. She also holds a Masters degree in Environmental Management and Sustainability.
As Policy and Engagement Officer, Patrick ensures the smooth running of the company’s membership CRM system, working with the data to build real-time insights which will directly inform, shape and improve our services to our members and drive organisational growth. Patrick is passionate about the Creative Industries and is an enthusiastic advocate for their importance in society. An enthusiastic yet inconsistent sportsman, Patrick is also a keen musician, having passed the DipABRSM in Piano Performance and performed trombone at national level.
Filming in England
Hayley leads a national team dedicated to providing comprehensive production support service to Film and HETV to shoot in England, outside London, ensuring communities across the nation enjoy the profile, job opportunities and economic benefits that the sector generates.
Hayley provides leadership and advocacy for the sector whilst developing partnerships & strategies with local government and key stakeholders to nurture and develop a film-friendly production environment. Hayley started out at the Film Commission for Hertfordshire and holds over 20 years experience in delivering production services and championing England as a world-class filming destination.
Hayley.Armstrong@creativeengland.co.uk
Joely, as our Production Liaison Manager based at Elstree Studios, provides a comprehensive production liaison support service to film & high-end TV productions in the South East and East of England – coordinating filming enquiries and working with local authorities, film offices and national industry partners to promote film friendly activity in the region.
Prior to joining the team, Joely was the Marketing and Events Manager for Elstree Studios for over five years. Joely brings with her industry experience in getting things done, working with councils, building relationships and making Location Manager’s lives easier.
Jonny is the Production Liaison Manager for the North West and Midlands, within the Filming in England Team who support the HETV and Feature Industry across England outside of LDN. Jonny spends most of his time facilitating shoots across these regions for the many HETV Dramas and Features that shoot on location, working alongside industry and local authorities to ensure shoots are smooth and mutually beneficial, and has aided the Bond franchise, the Marvel universe and the Mission Impossible franchise, in addition to the world’s biggest streaming services and domestic broadcasters. Before joining the team, Jonny worked as crew on independent productions for Fox/Hulu in Manchester, and whilst working in education prior to this, maintained several voluntary roles in music, theatre and festivals.
Jonny.Shelton@creativeengland.co.uk
Hayley leads a national team dedicated to providing comprehensive production support service to Film and HETV to shoot in England, outside London, ensuring communities across the nation enjoy the profile, job opportunities and economic benefits that the sector generates.
Hayley provides leadership and advocacy for the sector whilst developing partnerships & strategies with local government and key stakeholders to nurture and develop a film-friendly production environment. Hayley started out at the Film Commission for Hertfordshire and holds over 20 years experience in delivering production services and championing England as a world-class filming destination.
Hayley.Armstrong@creativeengland.co.uk
Joely, as our Production Liaison Manager based at Elstree Studios, provides a comprehensive production liaison support service to film & high-end TV productions in the South East and East of England – coordinating filming enquiries and working with local authorities, film offices and national industry partners to promote film friendly activity in the region.
Prior to joining the team, Joely was the Marketing and Events Manager for Elstree Studios for over five years. Joely brings with her industry experience in getting things done, working with councils, building relationships and making Location Manager’s lives easier.
Jonny is the Production Liaison Manager for the North West and Midlands, within the Filming in England Team who support the HETV and Feature Industry across England outside of LDN. Jonny spends most of his time facilitating shoots across these regions for the many HETV Dramas and Features that shoot on location, working alongside industry and local authorities to ensure shoots are smooth and mutually beneficial, and has aided the Bond franchise, the Marvel universe and the Mission Impossible franchise, in addition to the world’s biggest streaming services and domestic broadcasters. Before joining the team, Jonny worked as crew on independent productions for Fox/Hulu in Manchester, and whilst working in education prior to this, maintained several voluntary roles in music, theatre and festivals.
Jonny.Shelton@creativeengland.co.uk
Sam works as our National Crew & Facilities Manager within our Filming in England team. She oversees a national crewing service, managing a crew and facilities database which currently holds the details of over 6000 freelancers and companies. Sam liaises with feature films and HETV productions daily to help identify appropriately skilled and talented crew in the regions, outside of London.
Sam also hosts national crew networking evenings, travelling across the country creating networks and helping people of all levels of experience in TV and Film. Productions she has assisted with crewing include Peaky Blinders, No Time to Die, It’s A Sin and The Batman. Aside from all that, Sam loves horror films, painting and reading anything she can get her hands on.
Charlotte provides comprehensive production liaison support to Film & High-End TV productions in the South West, coordinating filming enquiries and working with local authorities, film offices and national industry partners to promote film-friendly activity in the region.
Whilst at Creative UK, she successfully delivered our ERDF-funded project, Hertfordshire ProConnect; a programme of support for the film & TV industry running workshops, networking events, tailored one-to-one sessions and business grants. Her career started as a Production Coordinator at Twofour Broadcast in Plymouth working on programmes for Channel 5, ITV and the National Geographic Channel. Prior to joining Creative UK, Charlotte supported charity film projects and contributed to organising events for the Public Service Broadcasting Trust, held at the BFI and ITV Studios.
Josh works as the Locations & Partnerships Coordinator at Creative UK, managing 18,000 locations throughout England on the Creative England location database and scouting potential new film-friendly locations that help promote the regions outside of London.
His experience in the film industry has seen him work in production and development at BAFTA-winning and Oscar-nominated production company, Bridgeway Films, and also locations on films such as Paddington 2. Josh location managed the independent feature film, Nocturnal, which premiered at London Film Festival in 2019.
Sam works as our National Crew & Facilities Manager within our Filming in England team. She oversees a national crewing service, managing a crew and facilities database which currently holds the details of over 6000 freelancers and companies. Sam liaises with feature films and HETV productions daily to help identify appropriately skilled and talented crew in the regions, outside of London.
Sam also hosts national crew networking evenings, travelling across the country creating networks and helping people of all levels of experience in TV and Film. Productions she has assisted with crewing include Peaky Blinders, No Time to Die, It’s A Sin and The Batman. Aside from all that, Sam loves horror films, painting and reading anything she can get her hands on.
Charlotte provides comprehensive production liaison support to Film & High-End TV productions in the South West, coordinating filming enquiries and working with local authorities, film offices and national industry partners to promote film-friendly activity in the region.
Whilst at Creative UK, she successfully delivered our ERDF-funded project, Hertfordshire ProConnect; a programme of support for the film & TV industry running workshops, networking events, tailored one-to-one sessions and business grants. Her career started as a Production Coordinator at Twofour Broadcast in Plymouth working on programmes for Channel 5, ITV and the National Geographic Channel. Prior to joining Creative UK, Charlotte supported charity film projects and contributed to organising events for the Public Service Broadcasting Trust, held at the BFI and ITV Studios.
Josh works as the Locations & Partnerships Coordinator at Creative UK, managing 18,000 locations throughout England on the Creative England location database and scouting potential new film-friendly locations that help promote the regions outside of London.
His experience in the film industry has seen him work in production and development at BAFTA-winning and Oscar-nominated production company, Bridgeway Films, and also locations on films such as Paddington 2. Josh location managed the independent feature film, Nocturnal, which premiered at London Film Festival in 2019.
Marc initially joined the Creative England (part of Creative UK) team in June 2021 as a Location research assistant, soon moving into the position of Crew and Facilities Assistant. Previously to Creative England, Marc worked as a freelance video editor after studying film production at The Northern Film School, Leeds Beckett University.
Marc.Gallagher@creativeengland.co.uk
Part of our Filming in England team, Hannah is the lead for the Filming in England Partnership which brings together key organisations that work and help facilitate Film and TV productions in England, outside of London, to create a film-friendly environment and unlock England’s full potential as a world-class destination for Film and TV production.
Prior to joining the Filming in England team, Hannah gained nearly 12 years experience working across Film and TV, in both production and post-production, as well as supporting inward investment productions within the team at the British Film Commission. With her past experience, Hannah is an enthusiastic advocate of the UK’s screen industries, in particular, the talent and opportunities available throughout the nation, outside London.
Based in our Bristol office, Chloe joined the Filming in England team in 2021. Here, she helps with the team’s lively operations and supports with marketing, social media, research, admin and everything in between. Chloe studied English & Film Studies at Exeter University and has a huge passion for all things cinema and art.
Marc initially joined the Creative England (part of Creative UK) team in June 2021 as a Location research assistant, soon moving into the position of Crew and Facilities Assistant. Previously to Creative England, Marc worked as a freelance video editor after studying film production at The Northern Film School, Leeds Beckett University.
Marc.Gallagher@creativeengland.co.uk
Part of our Filming in England team, Hannah is the lead for the Filming in England Partnership which brings together key organisations that work and help facilitate Film and TV productions in England, outside of London, to create a film-friendly environment and unlock England’s full potential as a world-class destination for Film and TV production.
Prior to joining the Filming in England team, Hannah gained nearly 12 years experience working across Film and TV, in both production and post-production, as well as supporting inward investment productions within the team at the British Film Commission. With her past experience, Hannah is an enthusiastic advocate of the UK’s screen industries, in particular, the talent and opportunities available throughout the nation, outside London.
Based in our Bristol office, Chloe joined the Filming in England team in 2021. Here, she helps with the team’s lively operations and supports with marketing, social media, research, admin and everything in between. Chloe studied English & Film Studies at Exeter University and has a huge passion for all things cinema and art.
Finance
Cassandra joined the finance team in 2018 following 4 years previous experience working within the finance departments of other small companies within the southwest. Her role as Finance Officer covers the oversight and processing of the sales and purchase ledger, financial analysis for budget holders, co-ordination and payments of investments and management and monitoring of loan recoupment. In her free time she enjoys meeting up for coffee, boardgames and knitting groups.
James joined Creative UK in 2021. He is an ACCA qualified accountant with several years’ experience in the not-for-profit sector. As Management Accountant, James is responsible for financial reporting (both internally and to funders), budgeting, payroll, and financial management of subsidiaries. In his spare time he enjoys walking, swimming, and cycling.
As Finance Director at Creative UK, Jennie is responsible for delivering the company’s financial business objectives across all administrative, financial, and risk management operations of the business. As part of the ELT, Jennie oversees the development and execution of financial and operational strategies to ensure the financial sustainability and growth of the organisation.
A qualified Chartered Accountant with more than 15 years experience working in the media and entertainment sector, prior to joining Creative UK Jennie worked as Director of Production & Programming Finance at The Walt Disney Co. EMEA providing financial oversight and management of original TV & film productions and programming finance for the EMEA Disney Channels. Jennie has also worked in Production & Programming Finance roles at Warner Media & Red Bull and is passionate about working in and supporting the creative sector. An active outdoor enthusiast, Jennie loves running, hiking & skiing, preferably beneath a bright blue sky.
Cassandra joined the finance team in 2018 following 4 years previous experience working within the finance departments of other small companies within the southwest. Her role as Finance Officer covers the oversight and processing of the sales and purchase ledger, financial analysis for budget holders, co-ordination and payments of investments and management and monitoring of loan recoupment. In her free time she enjoys meeting up for coffee, boardgames and knitting groups.
James joined Creative UK in 2021. He is an ACCA qualified accountant with several years’ experience in the not-for-profit sector. As Management Accountant, James is responsible for financial reporting (both internally and to funders), budgeting, payroll, and financial management of subsidiaries. In his spare time he enjoys walking, swimming, and cycling.
As Finance Director at Creative UK, Jennie is responsible for delivering the company’s financial business objectives across all administrative, financial, and risk management operations of the business. As part of the ELT, Jennie oversees the development and execution of financial and operational strategies to ensure the financial sustainability and growth of the organisation.
A qualified Chartered Accountant with more than 15 years experience working in the media and entertainment sector, prior to joining Creative UK Jennie worked as Director of Production & Programming Finance at The Walt Disney Co. EMEA providing financial oversight and management of original TV & film productions and programming finance for the EMEA Disney Channels. Jennie has also worked in Production & Programming Finance roles at Warner Media & Red Bull and is passionate about working in and supporting the creative sector. An active outdoor enthusiast, Jennie loves running, hiking & skiing, preferably beneath a bright blue sky.
Hassan is a Trainee Finance Assistant at Creative UK, helping to ensure invoices and purchases are dealt with efficiently and precisely across all Creative UK sites. Hassan’s main responsibilities include matching invoices and purchases to code them into our financial systems, as well as reconciliation of statements.
Hassan is a Trainee Finance Assistant at Creative UK, helping to ensure invoices and purchases are dealt with efficiently and precisely across all Creative UK sites. Hassan’s main responsibilities include matching invoices and purchases to code them into our financial systems, as well as reconciliation of statements.
Investment
Tim has been with Creative UK for nearly a decade and oversees all investment activity at the organisation. Tim has spent the past 15 years helping entrepreneurs to take innovative and compelling creative products to market and is passionate about the power of business as an engine for positive social change.
As an investment lead, Tim has secured over 50 investments across equity and debt, working with over 400 creative companies and supporting three exits.
His key industry focusses are: SaaS, VFX, Games, Agency and TV Production.
Tim’s prior experience includes running his own production company, the management of Creative England’s equity fund and the programme management of the South West Innovation Network programmes.
When not at work, Tim’s main interests are “what madness my son will say next,” sport and technology.
Matt has been with Creative UK for eight years, during which time he has worked with over 450 creative businesses. Alongside managing various clients on the Creative Growth Finance portfolio, Matt continues to manage the legacy Equity Fund. He is passionate aobut supporting scaling businesses that make tangible impacts.
Matt sits on a number of boards, works as a Recoupment Manager and is Portfolio Manager for the Creative England EIS fund.
His key industry focusses are: VFX, SaaS and Gaming.
Matt has a CFA Institute Certificate in Investing in ESG and when not in work can often be found on his bike or in his allotment.
Hannah is part of the Portfolio Management team and supports our client portfolio post-investment. Hannah has been with Creative UK since 2020 and was previously the team’s Investment Analyst and Coordinator. She previously spent 10 years in Events Recruitment.
In her personal life, Hannah is a fully-qualified Reflexologist and an amateur actor with aspirations around baking.
Tim has been with Creative UK for nearly a decade and oversees all investment activity at the organisation. Tim has spent the past 15 years helping entrepreneurs to take innovative and compelling creative products to market and is passionate about the power of business as an engine for positive social change.
As an investment lead, Tim has secured over 50 investments across equity and debt, working with over 400 creative companies and supporting three exits.
His key industry focusses are: SaaS, VFX, Games, Agency and TV Production.
Tim’s prior experience includes running his own production company, the management of Creative England’s equity fund and the programme management of the South West Innovation Network programmes.
When not at work, Tim’s main interests are “what madness my son will say next,” sport and technology.
Matt has been with Creative UK for eight years, during which time he has worked with over 450 creative businesses. Alongside managing various clients on the Creative Growth Finance portfolio, Matt continues to manage the legacy Equity Fund. He is passionate aobut supporting scaling businesses that make tangible impacts.
Matt sits on a number of boards, works as a Recoupment Manager and is Portfolio Manager for the Creative England EIS fund.
His key industry focusses are: VFX, SaaS and Gaming.
Matt has a CFA Institute Certificate in Investing in ESG and when not in work can often be found on his bike or in his allotment.
Hannah is part of the Portfolio Management team and supports our client portfolio post-investment. Hannah has been with Creative UK since 2020 and was previously the team’s Investment Analyst and Coordinator. She previously spent 10 years in Events Recruitment.
In her personal life, Hannah is a fully-qualified Reflexologist and an amateur actor with aspirations around baking.
Gab is responsible for the origination, execution and management of growth investments under the Creative Growth Finance programme. Prior to Creative England, he spent 10 years in the investment management industry, covering different strategies, products and regions. He enjoys exploring new investment opportunities and build value-added partnerships with founders and managers of exciting businesses.
Nick had accrued over 15 years of experience at Film & TV creative agencies before joining the investment team here at Creative UK. He brings with him a deep and first-hand knowledge of TV and Film production that helps him to support screen investment clients with industry insight as well as his financial acumen.
His key industry focusses are: TV & Film Production and Gaming.
Outside of work, Nick enjoys photography and music.
Rahul manages investment deals across our UK-wide Creative Growth Finance fund and our regional impact fund in the North-East. Since joining Creative UK in 2021, Rahul has had the opportunity to work with animation studios, games companies, creative agencies, immersive production companies and more, thriving on the variety of business models and output in the creative industries. Rahul’s passion for deploying capital as a tool for positive change informs the work he has done with founders and businesses. Rahul has 10 years of experience across the investment and creative industries.
Outside of work, Rahul’s own passion for creativity is manifest through music and audio-visual production – his music has been featured on platforms such as Rolling Stone Magazine India and Resonance FM London.
Gab is responsible for the origination, execution and management of growth investments under the Creative Growth Finance programme. Prior to Creative England, he spent 10 years in the investment management industry, covering different strategies, products and regions. He enjoys exploring new investment opportunities and build value-added partnerships with founders and managers of exciting businesses.
Nick had accrued over 15 years of experience at Film & TV creative agencies before joining the investment team here at Creative UK. He brings with him a deep and first-hand knowledge of TV and Film production that helps him to support screen investment clients with industry insight as well as his financial acumen.
His key industry focusses are: TV & Film Production and Gaming.
Outside of work, Nick enjoys photography and music.
Rahul manages investment deals across our UK-wide Creative Growth Finance fund and our regional impact fund in the North-East. Since joining Creative UK in 2021, Rahul has had the opportunity to work with animation studios, games companies, creative agencies, immersive production companies and more, thriving on the variety of business models and output in the creative industries. Rahul’s passion for deploying capital as a tool for positive change informs the work he has done with founders and businesses. Rahul has 10 years of experience across the investment and creative industries.
Outside of work, Rahul’s own passion for creativity is manifest through music and audio-visual production – his music has been featured on platforms such as Rolling Stone Magazine India and Resonance FM London.
Lucie leads on marketing and origination activity for the Investment team. Lucie has been working in Digital Marketing for over seven years, having specialised in the finance sector for the past three years and brings her experience in B2B and consumer-led marketing to her role. As Marketing Manager, Lucie’s main focus is on lead generation; she also creates content to support both the Creative UK team and its investment clients.
Outside of work Lucie can be found in Goal Defence on the netball court.
Sasha is the newest member of the investment team and brings with her 15 years of experience working within the Film industry, including seven years as MD of her own company.
Sasha has an Executive MBA obtained from Saïd Business School and is passionate about helping founders from within the creative sectors, having formerly been one herself.
Jackie has been with Creative UK since 2015 and during this time has worked across our Investment and Programme teams supporting creative businesses at various stages of growth. Jackie has helped the development of our investment portfolio which includes over 450 businesses. Jackie is now responsible for managing parts of this portfolio and supporting our investee businesses through their growth journey.
Jackie is our resident Geordie and prior to joining Creative UK, had worked within the games, digital and tech industries across the North East and beyond. Jackie is passionate about the creative sector and the diversity it represents – she enjoys the variety of ideas, stories, collaborations, products and teams that make up the sector.
Outside of work, Jackie is a fully qualified Canine Hydrotherapist, a keen gardener and loves to travel.
Lucie leads on marketing and origination activity for the Investment team. Lucie has been working in Digital Marketing for over seven years, having specialised in the finance sector for the past three years and brings her experience in B2B and consumer-led marketing to her role. As Marketing Manager, Lucie’s main focus is on lead generation; she also creates content to support both the Creative UK team and its investment clients.
Outside of work Lucie can be found in Goal Defence on the netball court.
Sasha is the newest member of the investment team and brings with her 15 years of experience working within the Film industry, including seven years as MD of her own company.
Sasha has an Executive MBA obtained from Saïd Business School and is passionate about helping founders from within the creative sectors, having formerly been one herself.
Jackie has been with Creative UK since 2015 and during this time has worked across our Investment and Programme teams supporting creative businesses at various stages of growth. Jackie has helped the development of our investment portfolio which includes over 450 businesses. Jackie is now responsible for managing parts of this portfolio and supporting our investee businesses through their growth journey.
Jackie is our resident Geordie and prior to joining Creative UK, had worked within the games, digital and tech industries across the North East and beyond. Jackie is passionate about the creative sector and the diversity it represents – she enjoys the variety of ideas, stories, collaborations, products and teams that make up the sector.
Outside of work, Jackie is a fully qualified Canine Hydrotherapist, a keen gardener and loves to travel.
Hannah recently joined Creative UK as an Investment Analyst and provides operational support to the investment team. Her role involves appraising new opportunities and managing early-stage leads. Hannah has a strong finance background, having previously worked as an accountant and obtaining an AAT Professional Diploma in Accounting. She is also currently studying towards the ACCA Qualification.
Outside of work, Hannah enjoys keeping active and travelling.
Tom is an Investment Analyst supporting the wider Investment Team with operational duties that help the team to maximise opportunities and understand the market.
His role includes managing early-stage leads and conducting industry research. Tom previously worked in wealth management and also has experience as an auditor, giving him a keen eye for detail.
Outside of work Tom likes to keep active on the tennis court and loves all things film.
Hannah recently joined Creative UK as an Investment Analyst and provides operational support to the investment team. Her role involves appraising new opportunities and managing early-stage leads. Hannah has a strong finance background, having previously worked as an accountant and obtaining an AAT Professional Diploma in Accounting. She is also currently studying towards the ACCA Qualification.
Outside of work, Hannah enjoys keeping active and travelling.
Tom is an Investment Analyst supporting the wider Investment Team with operational duties that help the team to maximise opportunities and understand the market.
His role includes managing early-stage leads and conducting industry research. Tom previously worked in wealth management and also has experience as an auditor, giving him a keen eye for detail.
Outside of work Tom likes to keep active on the tennis court and loves all things film.
People & Operations
Caroline leads our people and operations strategy, organisational development and together with her people and ops team continuously ensures the cogs of Creative UK run smoothly and efficiently across all sites. Specialising in creative sector HR and Ops for 20 years Caroline is passionate about nurturing an environment in which we can all bring our true selves to work and be our very best.
She believes in building a strong company culture based on trust, shared values and core purpose. Caroline is a Chartered CIPD member and a proud Trustee for Tiata Fahodzi – a company that places the stories of British African-heritage communities at its core.
Charlotte has been working within the People and Operations function in the Creative Industries since graduating from Manchester School of Art in 2017. Here at Creative UK, Charlotte is responsible for day-to-day employee relations and supports a small team to oversee the operational function across our 3 sites in Manchester, Bristol and London.
Before joining Creative UK, Charlotte worked in operations support at Manchester International Festival and outside of work holds a keen interest in the creative arts.
Caroline leads our people and operations strategy, organisational development and together with her people and ops team continuously ensures the cogs of Creative UK run smoothly and efficiently across all sites. Specialising in creative sector HR and Ops for 20 years Caroline is passionate about nurturing an environment in which we can all bring our true selves to work and be our very best.
She believes in building a strong company culture based on trust, shared values and core purpose. Caroline is a Chartered CIPD member and a proud Trustee for Tiata Fahodzi – a company that places the stories of British African-heritage communities at its core.
Charlotte has been working within the People and Operations function in the Creative Industries since graduating from Manchester School of Art in 2017. Here at Creative UK, Charlotte is responsible for day-to-day employee relations and supports a small team to oversee the operational function across our 3 sites in Manchester, Bristol and London.
Before joining Creative UK, Charlotte worked in operations support at Manchester International Festival and outside of work holds a keen interest in the creative arts.
Sally is the EA to Chief Executive, Caroline Norbury, and the Operations Manager for the Creative UK London Office. She has previously worked in managerial roles for high-end interior designers and architect practices in and around London. She has always had a passion for art and design, gaining a BA Hons Degree in Interior Architecture from the University of Creative Arts in Farnham, Surrey.
Sarah heads up our work on diversity and inclusion and previously led the Creative Careers Programme. Sarah’s work includes ensuring that we are embedding diversity and inclusion across the organisation from our board to programme delivery and is also raising the profile of great D&I practice across the industry through our Diversity Leaders Forum and regular spotlights in our newsletters and on our website.
Sarah is a school governor at Big Creative Academy and an Advisory Board member at Ideas Foundation.
Sally is the EA to Chief Executive, Caroline Norbury, and the Operations Manager for the Creative UK London Office. She has previously worked in managerial roles for high-end interior designers and architect practices in and around London. She has always had a passion for art and design, gaining a BA Hons Degree in Interior Architecture from the University of Creative Arts in Farnham, Surrey.
Sarah heads up our work on diversity and inclusion and previously led the Creative Careers Programme. Sarah’s work includes ensuring that we are embedding diversity and inclusion across the organisation from our board to programme delivery and is also raising the profile of great D&I practice across the industry through our Diversity Leaders Forum and regular spotlights in our newsletters and on our website.
Sarah is a school governor at Big Creative Academy and an Advisory Board member at Ideas Foundation.
Policy, Research & Advocacy
Sinéad has over a decade of experience working in the media and PR industry, both agency side and in-house; including children’s reading charity BookTrust, indie press Lantana Publishing and inclusive fiction studio, Storymix. She is passionate about getting a wider range of stories to be told and expanding people’s reading lists.
Hailing from North London, Sinéad has an affinity for being North of the river. When she’s not nattering away to journalists, she can be found in the kitchen cooking up new recipes, in the gym or somewhere in between, usually with a cup of tea in hand.
Prior to joining Creative UK, Lara dedicated her career to tackling some of the UK’s most pressing policy and campaign challenges, working for organisations such as Marie Curie, Rethink, and most recently the Royal College of Nursing as Associate Director of Policy and Public Affairs. Over decades, Lara has built diverse movements for change to drive major investment into policy solutions, develop national strategies and change laws, securing commitments and action from governments, as well as private and not-for-profit sectors. She is currently completing a Masters in Global Political Economy, focusing on labour markets and lives in south London with her artist husband.
Sinéad has over a decade of experience working in the media and PR industry, both agency side and in-house; including children’s reading charity BookTrust, indie press Lantana Publishing and inclusive fiction studio, Storymix. She is passionate about getting a wider range of stories to be told and expanding people’s reading lists.
Hailing from North London, Sinéad has an affinity for being North of the river. When she’s not nattering away to journalists, she can be found in the kitchen cooking up new recipes, in the gym or somewhere in between, usually with a cup of tea in hand.
Prior to joining Creative UK, Lara dedicated her career to tackling some of the UK’s most pressing policy and campaign challenges, working for organisations such as Marie Curie, Rethink, and most recently the Royal College of Nursing as Associate Director of Policy and Public Affairs. Over decades, Lara has built diverse movements for change to drive major investment into policy solutions, develop national strategies and change laws, securing commitments and action from governments, as well as private and not-for-profit sectors. She is currently completing a Masters in Global Political Economy, focusing on labour markets and lives in south London with her artist husband.
Programmes, Business Support & Talent
Amelia is the Programme Manager for Cornwall and Plymouth. Passionate about helping the Creative industries, Amelia comes with 15 years of experience in the arts sector and is also an associate on a new immersive project in Plymouth. She is always keen to hear from screen-based businesses and practitioners in the far Southwest, so feel free to reach out at the address below.
Olivia’s role includes supporting the organisation and execution of our business support programme of events, workshops, boot camps and mentorship across both the Wakefield and Manchester areas, as well as liaising with participants, speakers, partners and venues. Olivia comes from a creative background, having attended Art school in Brighton before project management roles in various art galleries, artists’ studios, community arts projects and numerous large-scale arts events and festivals including Manchester International Festival. She is passionate about supporting the creative sector. Outside of work Olivia is a practising printmaker and potter and loves cooking (eating), travelling, going to gigs, film, hiking, camping and swimming in the sea.
Charlotte is the Lead Programme Manager Support for Creative UK, overseeing our regional business support programmes and working with our Head of Partnerships. Previously, Charlotte managed our Plymouth and Cornwall programmes. Charlotte is also an Associate at The Eden Project, and inclusive arts charity, Shallal.
She occasionally makes theatre for children trading as Light Theatre and sits on the Arts Council South West area council. Until October 2020 Charlotte worked with internationally renowned Kneehigh Theatre to deliver festivals, training and new technology projects. As Kneehigh’s General Manager she was responsible for overseeing finance, communications and operations, as well as developing the Asylum venue and a community engagement programme.
Before moving to Cornwall in 2007, Charlotte worked in London and enjoyed a culture-based, largely freelance career, working for a diverse range of organisations.
Amelia is the Programme Manager for Cornwall and Plymouth. Passionate about helping the Creative industries, Amelia comes with 15 years of experience in the arts sector and is also an associate on a new immersive project in Plymouth. She is always keen to hear from screen-based businesses and practitioners in the far Southwest, so feel free to reach out at the address below.
Olivia’s role includes supporting the organisation and execution of our business support programme of events, workshops, boot camps and mentorship across both the Wakefield and Manchester areas, as well as liaising with participants, speakers, partners and venues. Olivia comes from a creative background, having attended Art school in Brighton before project management roles in various art galleries, artists’ studios, community arts projects and numerous large-scale arts events and festivals including Manchester International Festival. She is passionate about supporting the creative sector. Outside of work Olivia is a practising printmaker and potter and loves cooking (eating), travelling, going to gigs, film, hiking, camping and swimming in the sea.
Charlotte is the Lead Programme Manager Support for Creative UK, overseeing our regional business support programmes and working with our Head of Partnerships. Previously, Charlotte managed our Plymouth and Cornwall programmes. Charlotte is also an Associate at The Eden Project, and inclusive arts charity, Shallal.
She occasionally makes theatre for children trading as Light Theatre and sits on the Arts Council South West area council. Until October 2020 Charlotte worked with internationally renowned Kneehigh Theatre to deliver festivals, training and new technology projects. As Kneehigh’s General Manager she was responsible for overseeing finance, communications and operations, as well as developing the Asylum venue and a community engagement programme.
Before moving to Cornwall in 2007, Charlotte worked in London and enjoyed a culture-based, largely freelance career, working for a diverse range of organisations.
Paul has worked extensively with filmmaking teams through Creative UK’s programmes and funds, including Breakout, iFeatures, West Midlands Production Fund, Lottery funds and Sky partnership. He is Executive Producer on our film and TV slate, from Steve McQueen’s ‘Small Axe’ and Netflix Original ‘Calibre’, to theatrical releases ‘White Riot’ and ‘Benediction’. He has executive produced numerous BIFA-winning and BAFTA-nominated short films. Paul has over 20 years of experience across film, TV, radio and theatre, with a career-long commitment to emerging talent and regional voices.
Haley leads the Creative Enterprise programme working with entrepreneurs in the moving image sector. Working closely with emerging and established talent in the screen industry, the programmes offer support and development in the growth of creative businesses. She curates and delivers bespoke development programmes, offering strategy support and connecting screen businesses in the English regions. With over 15 years industry experience, Haley is an advocate for creative sustainability.
Paul has worked extensively with filmmaking teams through Creative UK’s programmes and funds, including Breakout, iFeatures, West Midlands Production Fund, Lottery funds and Sky partnership. He is Executive Producer on our film and TV slate, from Steve McQueen’s ‘Small Axe’ and Netflix Original ‘Calibre’, to theatrical releases ‘White Riot’ and ‘Benediction’. He has executive produced numerous BIFA-winning and BAFTA-nominated short films. Paul has over 20 years of experience across film, TV, radio and theatre, with a career-long commitment to emerging talent and regional voices.
Haley leads the Creative Enterprise programme working with entrepreneurs in the moving image sector. Working closely with emerging and established talent in the screen industry, the programmes offer support and development in the growth of creative businesses. She curates and delivers bespoke development programmes, offering strategy support and connecting screen businesses in the English regions. With over 15 years industry experience, Haley is an advocate for creative sustainability.
Sarah joined the Creative UK team in 2021 as programme coordinator for Creative Enterprise coming from a previous theatre management background. Day to day, she assists in the coordination and running of the wide range of Creative Enterprise programmes helping things run smoothly, from the intensive business support programmes to the grant funding. Outside of work, Sarah has a keen interest in the theatre, music festivals and art.
Sarah joined the Creative UK team in 2021 as programme coordinator for Creative Enterprise coming from a previous theatre management background. Day to day, she assists in the coordination and running of the wide range of Creative Enterprise programmes helping things run smoothly, from the intensive business support programmes to the grant funding. Outside of work, Sarah has a keen interest in the theatre, music festivals and art.
Charlie is a freelancer based in Cornwall. Her role with Creative UK is to project manage and deliver events. In February 2022 Charlie was responsible for pulling together and streaming the only in-person event that was Cornwall’s contribution to the Creative Coalition Festival. Her other main event is the Immersive Futures Event for Plymouth, bringing together stakeholders, Investors and decision-makers around the Immersive tech conversation, establishing the Far South West as an Immersive Hub.
Charlie is a Creative Producer and has worked in the Creative Industries for over 22 years, mostly focusing on projects and clients based in the Cornish Cultural Industries and Heritage sector. With a background in communications, and a deep understanding of Cornwall and the local sector, Charlie is an advocate for the Creative Industries and is known to make things happen.
Charlie is a freelancer based in Cornwall. Her role with Creative UK is to project manage and deliver events. In February 2022 Charlie was responsible for pulling together and streaming the only in-person event that was Cornwall’s contribution to the Creative Coalition Festival. Her other main event is the Immersive Futures Event for Plymouth, bringing together stakeholders, Investors and decision-makers around the Immersive tech conversation, establishing the Far South West as an Immersive Hub.
Charlie is a Creative Producer and has worked in the Creative Industries for over 22 years, mostly focusing on projects and clients based in the Cornish Cultural Industries and Heritage sector. With a background in communications, and a deep understanding of Cornwall and the local sector, Charlie is an advocate for the Creative Industries and is known to make things happen.
Kate leads the development and delivery of the Advance Programme across the Wakefield district supporting the creative sector to develop talent, recognise growth potential and create a community to achieve economic growth and legacy. Kate has worked within the sector for over 20 years and is an impassioned champion of the creative sector and a huge advocate of the design process to empower organisations and communities to stimulate positive change and create a brighter world for all.
Maeve joined Creative UK in February 2020. She is a programme coordinator for our Creative Enterprise programme, based in the Manchester office. Her background is in TV and film acquisition which has led her to roles at both the Discovery Channel and Channel 5. Maeve has spent time working in both New York and London and is now a new mum of one.
Nadia is our Programme Manager for our Manchester Business Support Programme, supporting creatives in all sub-sectors in the Greater Manchester area. From matching creatives with experts to receive bespoke mentoring, to delivering tailored mini cohorts and intensive workshops for specialised topics in the creative sector for participants, Nadia comes from a TV background having studied a degree in TV Studio Production at University and has worked on some well-known sets including First Dates and The Big Questions. In her spare time, she makes customised wigs, likes going for a swim and loves a good cocktail or two!
Kate leads the development and delivery of the Advance Programme across the Wakefield district supporting the creative sector to develop talent, recognise growth potential and create a community to achieve economic growth and legacy. Kate has worked within the sector for over 20 years and is an impassioned champion of the creative sector and a huge advocate of the design process to empower organisations and communities to stimulate positive change and create a brighter world for all.
Maeve joined Creative UK in February 2020. She is a programme coordinator for our Creative Enterprise programme, based in the Manchester office. Her background is in TV and film acquisition which has led her to roles at both the Discovery Channel and Channel 5. Maeve has spent time working in both New York and London and is now a new mum of one.
Nadia is our Programme Manager for our Manchester Business Support Programme, supporting creatives in all sub-sectors in the Greater Manchester area. From matching creatives with experts to receive bespoke mentoring, to delivering tailored mini cohorts and intensive workshops for specialised topics in the creative sector for participants, Nadia comes from a TV background having studied a degree in TV Studio Production at University and has worked on some well-known sets including First Dates and The Big Questions. In her spare time, she makes customised wigs, likes going for a swim and loves a good cocktail or two!
Nick is Head of Partnerships at Creative UK, with strategic oversight of Creative UK’s portfolio of UK-wide national and regional business growth and talent development programmes. These include our flagship BFI-funded, industry-leading Creative Enterprise business support programme for screen and moving image businesses, alongside Creative UK’s network of local government partners including North of Tyne Combined Authority, South Yorkshire Combined Authority, Greater Manchester Growth Hub, Wakefield Council and Cornwall Council.
Nick’s background is in corporate management consultancy, organisational and leadership development, and business research and insight – working at consultancies such as Gartner, CEB and PSI. Nick led on and implemented projects across the UK, Europe, Asia, USA and South America, developing collaborative partnerships with some of the largest and most innovative businesses in the global market including Virgin Group, BMW, Vodafone, HSBC, BUPA Global, AstraZeneca, Unilever, DirecTV, Barclays, Lloyds Banking Group, BP and Starbucks.
Kristian is the Marketing Manager for Creative UK’s regional growth programmes and the film & TV activity within the organisation. Kristian’s background is in marketing and project management. He previously worked as Marketing Manager for Cambridge BID, Visit Cambridge, and Sunderland Culture where he managed the city’s shortlisted campaign to be UK City of Culture 2021. Kristian is also a freelance filmmaker and has produced short films and corporate videos for a number of businesses over the years, including Wild in Art, Visit Britain and Thameslink Railway.
Carol is a freelance advisor for Creative UK; her role is Strategic lead for the North of Tyne Culture and Creative Investment Programme supported by the North of Tyne Combined Authority. Throughout her career, she has developed and delivered many complex capital and revenue cultural and creative sector projects.
As NewcastleGatesheads’s Director of Major Festivals & Events, Carol has led on and implemented a number of successful initiatives including NewcastleGateshead’s successful bid to host the Great Exhibition of the North which resulted in Newcastle and its partner town Gateshead being listed by the Rough Guide as the No1 Place to Visit in the World in 2018. Content created focused on showcasing the region’s strengths in innovation and creativity commissioning a range of content using digital, AR and VR technology as well as the work of some of the North of England’s most respected artists.
Previously, she has worked as a senior Cultural Officer in Local government and in philanthropy for the Northern Rock Foundation – supporting many cultural organisations across the North. In 2019 she was awarded an OBE for services to the Cultural sector across the North East.
Nick is Head of Partnerships at Creative UK, with strategic oversight of Creative UK’s portfolio of UK-wide national and regional business growth and talent development programmes. These include our flagship BFI-funded, industry-leading Creative Enterprise business support programme for screen and moving image businesses, alongside Creative UK’s network of local government partners including North of Tyne Combined Authority, South Yorkshire Combined Authority, Greater Manchester Growth Hub, Wakefield Council and Cornwall Council.
Nick’s background is in corporate management consultancy, organisational and leadership development, and business research and insight – working at consultancies such as Gartner, CEB and PSI. Nick led on and implemented projects across the UK, Europe, Asia, USA and South America, developing collaborative partnerships with some of the largest and most innovative businesses in the global market including Virgin Group, BMW, Vodafone, HSBC, BUPA Global, AstraZeneca, Unilever, DirecTV, Barclays, Lloyds Banking Group, BP and Starbucks.
Kristian is the Marketing Manager for Creative UK’s regional growth programmes and the film & TV activity within the organisation. Kristian’s background is in marketing and project management. He previously worked as Marketing Manager for Cambridge BID, Visit Cambridge, and Sunderland Culture where he managed the city’s shortlisted campaign to be UK City of Culture 2021. Kristian is also a freelance filmmaker and has produced short films and corporate videos for a number of businesses over the years, including Wild in Art, Visit Britain and Thameslink Railway.
Carol is a freelance advisor for Creative UK; her role is Strategic lead for the North of Tyne Culture and Creative Investment Programme supported by the North of Tyne Combined Authority. Throughout her career, she has developed and delivered many complex capital and revenue cultural and creative sector projects.
As NewcastleGatesheads’s Director of Major Festivals & Events, Carol has led on and implemented a number of successful initiatives including NewcastleGateshead’s successful bid to host the Great Exhibition of the North which resulted in Newcastle and its partner town Gateshead being listed by the Rough Guide as the No1 Place to Visit in the World in 2018. Content created focused on showcasing the region’s strengths in innovation and creativity commissioning a range of content using digital, AR and VR technology as well as the work of some of the North of England’s most respected artists.
Previously, she has worked as a senior Cultural Officer in Local government and in philanthropy for the Northern Rock Foundation – supporting many cultural organisations across the North. In 2019 she was awarded an OBE for services to the Cultural sector across the North East.
As Programme Manager for Cornwall, Suzie’s role is to connect, support and champion creatives and creative businesses. She manages the Create Growth programme for Cornwall, which will take on up to 60 businesses in two years, providing them with business foundation workshops, sector-specific peer learning with experts, mentorship from investors and opportunities to pitch for investment.
Suzie’s specialism is using co-creative and partnership pedagogy within cultural development, with a passion for connecting people and building new possibilities for creative talent. In recent years, she has made a cultural compact and strategy for Truro, produced a successful co-creation-led talent development programme for Barbican Theatre and delivered co-creation courses in UK and Denmark. Suzie is a people person and loves to find creative solutions.
Kate leads on delivering the Creative Enterprise Evolve programme; an investment readiness and investor relations programme for content makers and innovators who’re seeking investment for business growth. Kate has worked at Creative UK for eight years managing the RGF investment programmes, facilitating hundreds of investments into growing and scaling creative digital companies across the English regions.
She is passionate about working with dynamic, interesting and creative people and is inspired by the fascinating people she gets to work with every day through all the various programmes at Creative UK.
Jasmin’s role includes supporting the organisation and execution of our business support programme of events, workshops and boot camps across Cornwall. A recent graduate from Falmouth University with a First Class honours degree, Jasmin has a background in marketing and arts management, working with various venues and organisations including Wildworks Theatre where she was the Communications Assistant for their production of I AM KEVIN.
Outside of work, Jasmin enjoys watching films, creating music and hiking, even going on to successfully climb Mount Kilimanjaro. Her diverse interests mean that Jasmin is keen to support all areas of the creative industries.
As Programme Manager for Cornwall, Suzie’s role is to connect, support and champion creatives and creative businesses. She manages the Create Growth programme for Cornwall, which will take on up to 60 businesses in two years, providing them with business foundation workshops, sector-specific peer learning with experts, mentorship from investors and opportunities to pitch for investment.
Suzie’s specialism is using co-creative and partnership pedagogy within cultural development, with a passion for connecting people and building new possibilities for creative talent. In recent years, she has made a cultural compact and strategy for Truro, produced a successful co-creation-led talent development programme for Barbican Theatre and delivered co-creation courses in UK and Denmark. Suzie is a people person and loves to find creative solutions.
Kate leads on delivering the Creative Enterprise Evolve programme; an investment readiness and investor relations programme for content makers and innovators who’re seeking investment for business growth. Kate has worked at Creative UK for eight years managing the RGF investment programmes, facilitating hundreds of investments into growing and scaling creative digital companies across the English regions.
She is passionate about working with dynamic, interesting and creative people and is inspired by the fascinating people she gets to work with every day through all the various programmes at Creative UK.
Jasmin’s role includes supporting the organisation and execution of our business support programme of events, workshops and boot camps across Cornwall. A recent graduate from Falmouth University with a First Class honours degree, Jasmin has a background in marketing and arts management, working with various venues and organisations including Wildworks Theatre where she was the Communications Assistant for their production of I AM KEVIN.
Outside of work, Jasmin enjoys watching films, creating music and hiking, even going on to successfully climb Mount Kilimanjaro. Her diverse interests mean that Jasmin is keen to support all areas of the creative industries.