The Identity Equation: Connecting with Customers Through Storytelling

Delve into the art of crafting a powerful identity that resonates with both your company DNA and the desires of your target customer

About the Workshop:

Learn to navigate the dynamic landscape of branding and brand storytelling, striking the perfect balance between authenticity and market appeal.  Elevate your company’s narrative, while establishing and integrating equality, diversity and inclusion (EDI) into the DNA and discover how aligning that identity with what customers want can propel your business to new heights.

During the workshop, you will:

• Unlock the power of storytelling to enhance your brand’s impact
• Gain a deeper understanding of your brand’s purpose and mission
• Connect with your audience on a more profound level
• Learn techniques to effectively communicate your values and engage clients
• Create enduring partnerships and experiences that are cherished
• Discover strategies to lower barriers and heighten brand experiences

About Alison Norrington:

Alison Norrington is a storyteller, writer/producer, experience designer and founder of storycentral, a London-based global entertainment studio that incubates and develops ground-breaking properties, working with filmmakers, writers, brands, publishers, broadcasters, storytellers and theme parks on incubating new franchises, participative experiences, story architecture, mythology and planning, prototyping, audience development & engagement and utilizing social media.

Alison is also founder of Supersize Your Story, an acclaimed online program that enables writers, producers and creative minds to develop their concept and develop it to its full potential with an ultimate goal to pitch to the entertainment industry.

She is an Honorary Doctor of Arts, a best-selling novelist, screenwriter, playwright, journalist, story/script consultant. Over her 25+year career she has worked with SundanceTV, CBS Interactive, Walt Disney Imagineering, FOX International, AMC Networks, BBC, McCann, Coca Cola, DeBeers Group of Companies, UK Metropolitan Police Force, Schleich GmbH, European Broadcasting Union, Cedars-Sinai Medical Centre. She works as a writer and script consultant for film and television and a consultant on story and experience design. She has worked with brands such as Ford Motor Company, DeBeers and Forevermark and Disney Brands & Media Partnerships as a strategist and writer. She is a creative and business mentor for a series of Creative UK programs across Development, Storytelling, Business Planning and Production.

Join us on 23rd April 2024 for this workshop.

Event Schedule:

23rd April 2024

10:30am  Arrive
11:00am-1pm  Branding, Archetypes & Storytelling
1pm-2pm  Lunch
2pm-3pm Your Elevator Pitch – Part II
3pm-3:45pm  Digital Marketing & Navigating Pain Points
3:45pm-4pm   Next Steps & Wrap Up

Eligibility:

Spaces are limited and we encourage you to apply early to secure your place. Attendee’s must:

• Be a founder of a creative business
• Be based or registered in either Durham, Gateshead, Newcastle, Northumberland, North Tyneside, South Tyneside or Sunderland

About North East Create Growth Programme:

This workshop is part of the North East Create Growth Programme which is funded by the Department for Culture Media and Sport (DCMS) and aims to support creative businesses in planning for growth and exploring and securing commercial investment opportunities. The Create Growth Programme is delivered in partnership between Creative UK and North of Tyne Authority and is part of wider set of activity initiatives for North East based creative businesses in the North East. Find out more about other opportunities here.

If you have any queries about this workshop, please don’t hesitate to get in touch with northeast@wearecreative.uk