Unlocking Crowdfunding Success: Strategies and Techniques

Join us for an insightful session on mastering the art of crowdfunding, where we’ll delve into effective strategies for success.

Crowdfunding is a short-form online fundraising exercise typically run over a 4 week period, seeking financial support from a wide variety of sources. This process involves crafting a compelling narrative on a dedicated page, cultivating a targeted supporter network, and devising a robust marketing plan for sustained campaign visibility.

In this session we’ll be looking at ‘donation and rewards based crowdfunding’. This means that people who like what you’re doing can support you by donating but to encourage your audience to pledge more, you can incentivise them by offering a variety of products and services (the rewards) they can receive in return.

Crowdfunding is more than just financial backing. It also provides businesses with a platform to: 

• Share their narrative
• Develop new content
• Test new marketing approaches
• Engage with existing audiences and expand networks
• Explore new revenue streams through diverse reward offerings

What to expect from the workshop:

• What is crowdfunding and how it works
• Examples of successful campaigns
• The three key steps of planning, creating and running a campaign
• Planning: Identifying your audience
• Creating: Designing your pitch
• Running: Marketing your campaign
• Helpful tips on how to use AI as a crowdfunding tool

This interactive workshop will feature practical exercises to equip you with the knowledge and skills to navigate the crowdfunding landscape and its applicability to your business.

About Workshop Leader Bertie Herrtage:

Bertie Herrtage is the founder of The Crowdfunding Coach, supporting the successful development of donation and rewards based crowdfunding for small businesses, charities and voluntary, community and social enterprise organisations. He promotes crowdfunding education across the UK and abroad; working with councils, accelerator programmes and social sector organisations. Bertie was the Senior Coach at Crowdfunder UK for 5 years and is the author of the crowdfunded magazine Crowdfunder Stories and director of its supporting 10-part YouTube series.

Event Schedule:

Date: 29th May 2024
Time: 10:00am – 1:00pm

10:00am  Arrive
10:00am-12pm  Introduction to Crowdfunding
12:00pm-12:10pm  Break
12:10pm-1pm Developing Crowdfunding Content

Eligibility:

Spaces are limited and we encourage you to apply early to secure your place. Attendee’s must:

• Be a founder of a creative business
• Be based or registered in either Durham, Gateshead, Newcastle, Northumberland, North Tyneside, South Tyneside or Sunderland

About North East Create Growth Programme:

This workshop is part of the North East Create Growth Programme which is funded by the Department for Culture Media and Sport (DCMS) and aims to support creative businesses in planning for growth and exploring and securing commercial investment opportunities. The Create Growth Programme is delivered in partnership between Creative UK and North of Tyne Authority and is part of wider set of activity initiatives for North East based creative businesses in the North East. Find out more about other opportunities here.

If you have any queries about this workshop, please don’t hesitate to get in touch with northeast@wearecreative.uk