Journolink: Top Tips for 2023

Top tips to make 2023 the year to use the media to do your marketing for you

We all start the new year with the best of intentions.

Well here are Four Top Tips from our PR partner JournoLink to help you make the intentions reality before Valentine’s Day arrives and you put off plans until next year again!

Make PR a critical part of your marketing

• PLAN….MAKE USE OF TODAY’S COFFEE SLOT!

That’s all it takes to get started. One page answering three questions:

• What’s the business message you want to put in front of 10,000 journalists?
• Which publications would you like to see your business in?
• What’s coming up that you can use to capture the journalists’ interest?

• ROUTINE

Put a one hour slot in your diary for each month of the year, to cover:

• Previous month’s review
• This month’s opportunity
• What’s the action, and who’s doing it by when

• REVIEW

Don’t get obsessed on what media coverage you’ve won. Focus on:

• Which journalists showed an interest and follow them
• What could you do to make the next news story more compelling
• What was the impact on your web traffic?

• YOUR COMPETITOR TARGETS

If you don’t seize the media attention, which of your competitors will?

• Make the focus for 2023 to be your business being the one the journalists want to talk to.

The Creative UK special partnership with JournoLink helps to make your 2023 intentions a reality….giving you your own PR platform for less than that daily cup of coffee.