Music marketing platform, un:hurd, receives £250k investment from Creative Growth Finance

• The funding will support further development of its machine learning attribution engine, and expansion into B2B markets

• Based in London, un:hurd is an AI-driven music marketing platform empowering more than 165,000 independent artists worldwide to promote their music

Today, Thursday 19 March, Creative UK is pleased to announce that un:hurd Music Limited, a London-based AI-driven music marketing platform, has secured a £250,000 investment from Creative Growth Finance to accelerate its product growth strategy and support its move toward profitability.

The investment will accelerate un:hurd’s product growth strategy, following the launch of its Android platform alongside its existing iOS and web applications. Funding will also advance R&D for its proprietary machine learning attribution engine and expand access for artist managers and record labels, strengthening both B2Artist and B2B revenue streams.

Alex Brees, Founder, un:hurd

By combining fragmented promotional tools into one intelligent system, un:hurd is reshaping how independent music is marketed at scale. Founded in 2020 by CEO Alex Brees, London-based un:hurd is an AI-driven music marketing platform supporting more than 185,000 independent artists worldwide. The company has grown organically by 663% in two years, and retains 80% of artists per release cycle.

With a clear path to profitability forecast for 2026, the investment provides the capital required to scale efficiently, enhance its technology offering and position the company for a larger institutional raise as it continues to innovate within music marketing data.

Alex Brees, Founder at un:hurd commented:

Our mission to empower the next generation of artists to build sustainable careers has been steadfast for the last four years. As we move to the next phase of our journey, we’re proud to partner with Creative UK, whose thesis to support the Creative sector in the UK was well aligned with our ambitions in the UK and beyond. This investment will help us impact hundreds of thousands of artists with a deeper and broader toolkit and we’re excited have this next phase unlocked by the capital injection.

Hannah Upton, Investment Manager at Creative UK also commented:

We’re really excited to be backing un:hurd with an investment from our Creative Growth Finance fund. What Alex and the team has built so far is genuinely impressive to see, and we’re proud to be able to support them through their next development phase. Un:hurd is a great example of how UK music tech businesses can blend creativity with a scalable commercial model. We’re looking forward to supporting the team as they continue to grow and deepen their impact across the music ecosystem.

For further information on Creative Growth Finance and to find out if your business is eligible, visit www.wearecreative.uk/support/creative-enterprise/investment/creativegrowthfinance

For all press enquiries, please contact Rebecca Maxwell on press@wearecreative.uk