
Ms A London is more than a fashion brand, we exist to solve a problem that has long been overlooked: the lack of intimate apparel designed to fit, support and affirm Transfeminine bodies.
For more than four years, we have worked hand in hand with the Transfeminine community to develop the world’s first dedicated sizing system, creating garments that prioritise comfort, confidence and dignity. Every product has been shaped through extensive wear trials, feedback and collaboration with the community we serve, ensuring that Trans women are not simply included in existing fashion systems but centred within them.
We champion Pride through visibility, representation and meaningful action. Pride is not just a moment in the calendar for us; it is embedded in everything we do. By creating products designed specifically for Trans women, we help individuals feel seen, celebrated and affirmed in their everyday lives, we challenge exclusion within the fashion industry and advocate for greater understanding of Trans experiences.
At a time when Trans rights and visibility are increasingly under pressure, we believe representation matters more than ever. Something as personal as lingerie can have a profound impact on self-esteem, identity and wellbeing. Our mission is to ensure that Trans women have access to products that reflect who they are and support them in living authentically.
Pride is about belonging, dignity and the freedom to be yourself. We make that reality with every garment.
Diversity, inclusion and representation are essential to the cultural and creative industries because they ensure that the stories being told, the products being created and the voices being heard genuinely reflect the society we live in. Creativity thrives on different perspectives, experiences and ways of seeing the world. When industries embrace diversity, they become richer, more innovative and more relevant to wider audiences.
Representation is particularly powerful because it shapes how people see themselves and how they understand others. Seeing yourself reflected positively in fashion, media, design, art or culture can foster confidence, belonging and self-worth. Equally, authentic representation helps break down stereotypes, build empathy and create greater understanding between communities.
Inclusion goes beyond visibility. It means creating environments where people from all backgrounds can participate, contribute and influence decision-making.
For communities that have historically been overlooked or excluded, representation can be transformative. It sends a clear message that they belong and that their experiences matter. This is especially important for Trans and gender-diverse people, who are often underrepresented or misrepresented in mainstream culture and fashion.
From a commercial perspective, diversity and inclusion also make sense. Audiences increasingly expect brands and organisations to reflect the real world. Those that embrace difference are better positioned to connect with consumers, build trust and remain culturally relevant.
Ultimately, diverse and inclusive creative industries do more than entertain or inspire – they help shape a fairer, more representative society.

Rather than a single individual, it is the resilience, creativity and ingenuity of the Trans community as a whole that has most profoundly shaped the way I think.
Building Ms A London has given me the privilege of working closely with the wider Transfeminine community over several years. Throughout that journey, I have been continually inspired by the determination, resourcefulness and optimism shown by people who often have to navigate barriers that many others never encounter. Despite facing misunderstanding, exclusion and, increasingly, political and social challenges, the community continues to create, innovate and support one another in remarkable ways.
What has changed my perspective most is seeing how creativity can be an act of self-expression, affirmation and resistance all at once. For many Trans people, fashion, beauty, art and personal style are not simply aesthetic choices; they can be powerful tools for exploring identity, building confidence and claiming space in the world. That has challenged me to think more deeply about the role creative industries play in shaping belonging and representation.
The Trans community has also shown me the importance of designing with people rather than for them. The development of Ms A London’s sizing system and products was only possible because of the generosity, expertise and lived experiences shared by the community.
At its heart, the community’s resilience is a reminder that creativity flourishes even in difficult circumstances. That spirit of perseverance, collaboration and authenticity continues to influence both my work and the way I see the world.
As a board member of both TransLeeds and Trans Pride Leeds, I see first-hand the vital role community organisations play. They provide support, advocacy, visibility and safe spaces for Trans people, often filling gaps where mainstream services fall short. Their existence is not only important, it is essential.
Do you deliver LGBTQIA+-focused work or are you an openly LGBTQIA+ leader of a creative business or organisation?
We’d love to feature you in our Pride Spotlight – fill out the form here.