East End Prints secures £100k investment from Creative Growth Finance to scale operations and support future growth

• The investment will enable them to modernise operational infrastructure, replacing manual processes to support continued growth.

• East End Prints is a London-based art publishing and ecommerce business supplying major retailers including Dunelm, John Lewis and Next.

Today, Tuesday 21 July, Creative UK announces a £100,000 investment from Creative Growth Finance into East End Prints, to support the next stage of its growth by strengthening its operational infrastructure and scaling capacity.  

The investment will allow East End Prints to upgrade the systems behind its growing operation, helping the team manage increasing demand, improve efficiency and create more capacity for future expansion.  

Since launching over 10 years ago, East End Prints has grown organically into a multi-million-pound business specialising in design-led wall art and greetings products. 

As order volumes and product ranges have expanded across multiple sales channels, the business is investing in more integrated operational systems that will allow the business to continue scaling efficiently while maintaining the quality and flexibility that have supported its growth to date. 

By replacing time-intensive manual processes with integrated technology, the business will gain greater control over its product catalogue, orders and customer data, improving visibility across the business and freeing up capacity for product development and commercial growth. 

Helen Edwards, Founder at East End Prints said:

Creative UK’s support enables us to invest in the technology that underpins our business. As a multi-channel art publisher, this infrastructure will help us better serve our artists, streamline our operations, and scale sustainably for the future.

Tom Sweetsur, Investment Manager at Creative UK also commented:

Helen has grown East End Prints steadily over the past decade through a clear understanding of their customer base and a real commitment to quality. The team has recognised that investing in the business now will create the capacity to keep delivering that same standard as it continues to evolve. We’re really pleased to be part of that journey.

Rahul Misra, Head of Investment at Creative UK added:

Many creative businesses reach a point where their commercial success starts to outgrow the systems and processes that got them there. In the CGF Portfolio we’ve seen successful examples of companies that know when to invest in building on those foundations. East End Prints has built a great track record over the last decade, and we’re delighted to support the team as they make that investment in their future.

For further information on Creative Growth Finance and to find out if your business is eligible, visit www.wearecreative.uk/support/creative-enterprise/investment/creativegrowthfinance

For all press enquiries, please contact Rebecca Maxwell on press@wearecreative.uk