Announcing Creative UK’s investment in We Track Software

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Creative UK is delighted to announce its investment in We Track Software, through Creative Growth Finance.

We Track provides technology solutions dedicated to the live events industry. The company was established in 2012 by a team of managers with first-hand experience in the sectors addressed, and today operates on a global scale serving a portfolio of top-flight clients including: Rugby World Cup, Rugby League World Cup, Cricket World Cups, British Olympic Association, Expo 2020, FIA, World Triathlon, European PGA Tour, Special Olympics and many others.

Mehjabeen Patrick, Chief Finance and Investment Officer at Creative UK, said:

“The investment in We Track adds a strong value proposition to our portfolio, and represents another opportunity for Creative UK to demonstrate the value-added nature of the partnerships we establish with the companies we support. I look forward to see this collaboration accelerate the growth of the business.”

Gab Nardo, Investment Manager at CGF, said:

“The portfolio of clients which Peter and team were able to onboard is absolutely remarkable, and it’s a strong testament to the quality of the underlying technology. These impressive results were achieved with an overall limited use of capital, which speaks volumes around the management team’s capabilities. We are excited to support them in their next phase of development.”

Peter Ward, co-founder and MD at We Track, said:

“Like many start-ups, capital is important to drive growth and we started looking at traditional VCs for another investment round earlier in 2021. However, with strong client growth off the back of a challenging Covid-19 period, I’m delighted we were able to secure this loan with Creative Growth Finance. It gives us some extra spending power on growth whilst making sure none of the current share and option holders have to go through any dilution. Creative UK have been a delight to deal with and looking forward to a prosperous partnership for us both.”

Click here for more details on Creative Growth Finance and to find out if your company is eligible.