Smart Avenue Media secures investment from Creative Growth Finance to drive expansion

• Smart Avenue Media is a recommended production partner for Sky AdSmart, delivering compliance-first, broadcast-quality video campaigns across TV, streaming, social, gaming and digital

• The CGF investment will fund recruitment, regional expansion, and technology-led innovation to capitalise on the rapid shift from linear TV to targeted, multi-platform advertising

Creative UK announces investment from the Creative Growth Finance fund into Smart Avenue Media (SAM). This funding will support SAM’s expansion into new UK regions, strengthen its creative and business development teams, and position the company to capitalise on a fast-growing market. 

Smart Avenue Media produces high-quality, compliance-first video advertising for brands, delivering broadcast-ready creatives across TV, streaming, social, gaming, and digital platforms. As a recommended production partner for Sky AdSmart, SAM is positioned at the forefront of the shift from traditional linear TV to targeted, multi-platform campaigns. 

Creative Growth Finance’s investment will enable Smart Avenue Media to recruit new creative and business development talent, expand into new regions across the UK, and accelerate its five-year growth plan. The funding will also provide capital for technology-led innovation and automation, ensuring they stay ahead of rapid changes in the advertising landscape. 

Founded by industry leaders with deep relationships in the UK TV and media ecosystem, Smart Avenue Media combines broadcast-quality production with strategic consultancy, delivering accessible, regulation-compliant creative campaigns usually reserved for big-budget advertisers. With video now accounting for 64% of all online display spend and targeted TV ad revenues surging, they are primed to capture market share in this fast-growing sector. 

Rahul Misra, Investment Principal at Creative UK commented:

Smart Avenue Media combines creative flair with commercial focus, a combination that’s vital in today’s fast-changing media landscape. Their leadership team has the drive, experience, and industry insight to spot opportunities early and act on them. With the market shifting rapidly towards targeted, multi-platform advertising, they are well placed to make a real impact, and we’re excited to be part of that journey.

Tracy Eastwood, CEO, Smart Avenue Media also commented:

This is an exciting chapter for Smart Avenue Media, and we’re incredibly proud to have the backing of Creative UK as we execute our growth plans. This investment supports the acceleration of scaling up our operations across the Northwest, Yorkshire, and London, while also advancing our most forward thinking, tech-led innovation projects.

Our model is built to empower start-ups, support scale-ups, and help businesses unlock their full growth potential. We are fully committed to delivering TV and video advertising that is effective, compliant, accessible and affordable on every platform, for every business. Because when our clients grow, so do we.

For further information on Creative Growth Finance and to find out if your business is eligible, visit www.wearecreative.uk/support/creative-enterprise/investment/creativegrowthfinance

For all press enquiries, please contact Rebecca Maxwell on press@wearecreative.uk