Tanuvi Ethunanadan

Back to top

Entrepreneur Tanuvi Ethunanadan, embarked on the Create Growth Programme over 12 months ago as the female founder of Data Duopoly, a software company innovating in sustainable solutions to improve visitor experiences throughout the tourism and leisure industry.

Her slick pitching, technical expertise and sound financial knowledge, meant that the business successfully secured funding from Innovate UK funds and other investments. The enterprise showed huge potential — with regional interest, strong forecasting, pilots in Falmouth, and commission pitches in Jersey and the North East. However, with the support of her delivery partner Falmouth University and the Create Growth team, Tanuvi made the difficult decision to sell her company and its IP, instead taking on a role with Cornish AI company Hertzian as their Product Manager. 

Growing with Creative UK

“The Create Growth Programme has been great at connecting me to other innovative businesses in the sector, and helpful mentors as I navigated the founder journey. The core team, especially Suzie and Charlie have been amazing cheerleaders for the company and myself. The business went through a difficult time and my mentor Ali was instrumental in navigating tough decisions.” 

Tanuvi Ethunandan

Where they’re setting their 2024/25 sights…

Tanuvi is now an integral part of a team at Hertzian, stepping up to the plate for a role she’s not only passionate about, but that she can make her own. Throughout her experience with Data Duopoly, she has developed an extensive network of investors and female tech founders that she intends to call upon to develop Tanuvi in Product, a blog sharing her journey as a product professional. Knowledge, charm, verve, if you ever need to call on a spokeswoman, Tanuvi might just be the answer.