With quality and ethical production front of mind, the brand works closely with high-quality fabric mills and workshops, building lasting relationships and creating products that stand the test of time. Designed and produced in one-offs or small runs, the brand has recently struck out with a new entry-level evergreen line of clothing targeted at a younger demographic as well as a boutique, bespoke wedding dress package in Cornwall — both of which have helped see their overall profits soar.
Recent success with a Creative Catalyst grant has enabled the team to develop their manufacturing and distribution systems, allowing them to be more streamlined and agile. The brand has also built a solid portfolio of appearances in destination magazines, fashion editor picks, and social media with influencers and celebrities singing their praises. This summer, TEIJA will be appearing at Fennicks, a high-end department store, with their unique pop-up shop, signature tailored shirts, t-shirts and dresses — the brand also plans to give customers the option to have their designs embroidered on-site. Throughout the programme TEIJA has been able to develop more immersive and audience-engaging marketing strategies.
“My experience of the Create Growth Programme has been really positive. The time spent with dedicated mentors is time that you would not get easily anywhere else. The label has evolved in the process, and that is why we wanted to take part in the programme, I found the workshops during the programme gave us some great contacts and helped to patch up some gaps in our knowledge on overall business management.”
Teija Eilola, Founder
The label has ambitions to develop three new tiers of product line, to expand the markets and different price points, which has been given Innovate UK finding to develop, enabling them to reach new markets while fortifying its main line.