Inspiriwood

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From small acorns, mighty oaks grow, and Pete and Kate Williams, can testify to it. Back in 2004, the pair started out with their freelance graphic design company, Inspirations, a company driven by a commitment to sustainability and ethics. When they decided to use wooden business cards with a reclaimed wood veneer, they sparked an idea. The pair were soon to become pioneers in the print-on-wood industry in the UK.

Today, Inspirwood collaborates with forward-thinking companies worldwide, offering a diverse range of wooden products, including business cards, signs, labels, and wedding stationery. They’re proud to be the first and only FSC and PEFC-certified wood print company, sourcing wood sustainably, avoiding plastic, and operating on renewable energy. With a strong focus on minimising waste and supporting local employment, Inspirwood continues to lead the way in environmentally conscious ways of working, while bringing fresh ideas and ethically-minded products to their clients.

How did Inspiriwood develop over the Programme?

Inspirwood has had a very successful year, expanding its B2B clients and B2C sales while introducing new product ranges. They have recruited new sales staff to widen their geographical reach.

2023/ 2024 Highlights

  • Identifying new marketplaces and expanding product ranges
  • Identifying business KPIs
  • Employing further staff members to help with organic growth

Where they’re setting their 2025 sights

Inspirwood is working on some groundbreaking ideas for how their projects can benefit people in the future. With the much-needed reduction in plastic—especially single-use plastic—their wooden printing will become even more important as climate change and environmental issues lead to a difficult crossroads. They aim to continue pushing the boundaries of technology and creativity to develop key solutions to some of the most pressing needs that businesses and the public will face in the years to come.

Growing with Creative UK

“The Creative Devon Growth Programme has been a very positive catalyst for our business. The workshops have been informative and inspirational, while the access to a good business mentorship scheme has proved to be very useful in formatting our next business steps, giving us actual growth in a short period. I’d highly recommend this to any business looking to grow.” Pete Williams, Director