A new round of Shared Success funding has just launched!
Are you a creative business with plans to develop new content, products, or services? The North East Shared Success Fund offers £15,000–£25,000 in interest-free, repayable finance – repaid only once your project or business succeeds.
Delivered by Creative UK and funded by the North East Combined Authority, this fund helps small and medium creative enterprises co-finance IP-rich projects and accelerate growth.
About the Fund:
- Innovative Funding Model: Our fund offers a unique and low-risk repayment structure based on shared success. You repay the money if your project succeeds or your business achieves a certain amount of turnover – no interest, no early pressure.
- Application Support: Unlike traditional funding, we provide a supported application process. Benefit from access to an assigned case manager to help guide you through the application process.
- Creative Freedom: This fund is designed specifically to help you develop a new product or service, giving you the freedom to focus on your idea.
How it works:
Apply: Click Apply now and sign up to our Creative UK Portal to start the process. Application will include a proposal outlining how you’ll use the funding to develop new IP, products or services.
Deadline: Deadline for applications is 7 November 2025. Funding is limited, so early application is strongly encouraged.
Get Support: Access support from a case manager during the application process.
Deployment: Successful applicants receive between £15,000–£25,000 in interest-free, repayable finance. Funds to be deployed between November 2025 and March 2026.
Repayment: Finance is interest-free and only repayable when your project or business achieves success. Repayment is triggered by either the commercialisation of the IP which is the basis of your application, or by means of a shared success premium which relies on the successful growth of your company.
Not sure about your application?
Join our Investments team for a free webinar to learn everything you need to know about the North East Shared Success Fund. You’ll discover how the fund works, what makes a strong application, and how to prepare your financial model. Click here to register.
Who should apply:
- You must be registered as a business in Newcastle, North Tyneside, South Tyneside, Sunderland, Gateshead, County Durham or Northumberland.
- You must be operating in the cultural or creative industries.
- You must provide a compelling return on investment proposition in your application.
What we mean by cultural and creative industries:
