“The programme helped us translate creative vision into investor language,” explains George Caton-Coult of Pop Paper City

On paper, a small regional Dorset studio might not have seemed the most likely candidate to build a globally successful children’s brand, but that’s exactly what LoveLove Films achieved with Pop Paper City, a joyful, craft-led preschool series now airing in over 179 territories, translated into dozens of languages, and broadcast on major platforms including Channel 5 Milkshake!, CBeebies, ABC, and HBO Max.

What began as a homegrown idea has grown into a globally recognised IP and now, Pop Paper City is entering its next chapter.

With a feature film, Roblox game, publishing line, live events, and AI production integration all underway, the team are now actively raising investment and seeking the right strategic partners to scale.

“From day one, we had a big vision,” says creator and producer Georgina Hurcombe. “We didn’t just want to make a show, we wanted to build a universe. A brand that children could not only watch but do and experience across every platform. That’s what Pop Paper City is. And now, we’re ready to grow.”

Participation has always been at the heart of the brand. Whether it’s through on-screen crafting, off-screen activities, or in-game building, Pop Paper City encourages kids to get creative,with their hands, their minds, and their imaginations. It’s a 360-degree entertainment universe where the joy of making is core.

Through the Creative UK Investment Readiness Programme, the Pop Paper City team refined their business model and restructured for scalable growth balancing creative ambition with commercial clarity.

“The programme helped us translate creative vision into investor language,” explains George Caton-Coult, studio manager. “Revenue models, market expansion, global partnerships, it pushed us to articulate a clear, investable strategy grounded in the real potential of the IP.”

That potential is vast. With a huge back catalogue of environments, assets, and stories, from underwater kingdoms to dinosaur adventures, outer space missions, and more, the show’s world-building possibilities are endless. Each themed episode brings a new realm to life through imaginative storytelling and real-world crafting that children can replicate at home.

Sustainability is a core value, both in production and in message. The team received a top 94% score from BAFTA Albert and continue to embed environmental storytelling into their upcoming film and broader brand narrative. The ethos of make, not waste runs deep through the DNA of Pop Paper City.

With this solid foundation, the team is now developing:

A feature film, Journey to Pop Cloud Island, development supported by the BFI
A Roblox game, Crafty Kingdom, funded by the UK Games Fund, combining user-generated content with collaborative play
A suite of AI-integrated production tools to boost efficiency and future-proof the pipeline
A publishing and merchandise beginning with colouring and activity books
Workshops, live shows, retail experiences, and international co-productions

“It’s not just a show anymore, it’s a brand universe,” says Hurcombe. “The Roblox game lets kids explore and build inside the world. The film expands its emotional depth. Publishing and products bring it into homes. And crafting, wholesome, joyful, accessible crafting is the thread that ties it all together.”

And it’s not just children who love it. With its uplifting tone, focus on friendship, and a back-to-basics charm, Pop Paper City wins over parents too,offering screen time with purpose. “We’ve done all this independently without a big studio machine behind us,” says Hurcombe. “Now we’re ready to scale with the right partners. We’re not just looking for investment, we’re looking for long-term collaborators who understand the value of a brand built with heart, creativity, and global reach.”

With a strong international broadcast foundation, a vast content and asset library, and a clearly defined commercial roadmap, Pop Paper City is positioned as one of the UK’s most exciting next-generation preschool IPs.

“We know where we’re going,” adds Caton-Coult. “Now we’re building the team and finding the right partners to help us get there, This is just the beginning.”