Creative Enterprise Reframe is a business support programme for ambitious, forward-thinking screen-based companies ready to break away from outdated models and build a future-fit business.
We know the screen industries are evolving fast. New technologies, shifting commissioning models, and uncertain distribution landscapes are rewriting the rules for film, TV, games, immersive and createch. For many businesses, it’s hard to keep pace – let alone plan ahead.
As The Next Act: A Vision for the UK’s Creative Future states:
“The next few years are going to be crucial in determining the long-term future of the UK’s creative and entertainment industries. The UK’s historic success and strong platform to build on are evident. But this alone cannot be relied on. A coherent strategy that addresses the megatrends reshaping this industry is urgently needed. Thankfully, this does not require huge amounts of new funding.”
Reframe is here to help you craft that coherent strategy.
This isn’t generic business support. It’s a targeted intervention, designed specifically for companies that are ready to pivot, restructure or reposition but need strategic support to do it confidently and effectively.
Whether you’re looking to shift your revenue model, commercialise existing IP, or integrate emerging technologies, Creative Enterprise Reframe helps you turn ideas into action and bring your business up to date so you are ready for what’s next.
“This has shifted my mindset from thinking of stories as linear products to viewing them as adaptable ecosystems, with potential to reach audiences in multiple ways and generate value beyond traditional publishing.” – Reframe 2024 Participant
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Examples of Business Pivots You Might Explore Through Reframe
- Format & Content Expansion – e.g. expanding from 3D to immersive/AR content; shifting from service-based production to creating original IP; adapting content for new platforms (from TV to interactive, from games to film, etc)
- Technology Adoption & Process Innovation – e.g. adopting virtual production tools to reduce costs and increase creative flexibility; using AI and automation to streamline workflows or post-production, integrating real-time engines (e.g. Unreal Engine) into creative pipelines
- IP & Revenue Diversification – e.g. exploiting existing IP across new platforms and formats; exploring new monetisation models
- Audience & Market Expansion – e.g. developing content for international audiences or emerging markets; building direct-to-consumer models; designing content for accessibility to reach wider audiences
- Strategic Partnerships & Business Model Shifts – e.g. exploring brand partnerships and co-productions; moving from a project-based funding model to ongoing revenue strategies; forming strategic collaborations;
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**Round 1 of applications for 2025 Cohort are now open: Apply Here**
Deadline for Round 1 of applications is Monday 14th July at 5pm.
Sign Up to Our Newsletter
Got questions about the programme? Book a 15 min call with a team member or email us at creativeenterprise@wearecreative.uk
Register for our informal Q&A on 18 June at 11am.
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Who is it for?
Reframe is for England-based screen companies working in moving image for storytelling: film, television, games, immersive and Createch. We’re looking for teams with a proven track record and companies that have achieved some success but need a push to get to the next level.
Whether you’ve hit a plateau, want to pivot, or are simply ready to shake things up, Reframe gives you the tools and support to take bold steps forward.
We particularly encourage applications from founders that are underrepresented in the screen industries.
You should be:
- Ready to challenge your current thinking
- Open to feedback and new business models
- Eager to grow, adapt and innovate
Please note: We also welcome applicants working in branded content if your company owns the IP or is actively shifting towards original, creative work.
“I found the Creative Enterprise Reframe programme to be exceptionally well-balanced, with an outstanding selection of mentors. The sessions I received have been excellent and have propelled me and my business forward.” – Reframe 2024 Participant
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What You’ll Gain
Over four months, you’ll take part in a series of intensive workshops and personalised 1:1 coaching sessions with proven industry leaders (valued at over £5,000 per person).
As part of the programme, you will:
- Receive one-to-one business coaching focused on identifying new opportunities and driving business expansion. Our expert coaches will help you develop the skillset, mindset, and strategic thinking needed to transform your business.
- Create and complete a comprehensive growth plan designed to adapt, scale, and future-proof your company.
- Get expert advice on new revenue models, IP exploitation, and adoption of emerging technologies tailored to your business pivot.
- Gain a deeper understanding of revenue models, profitability, IP monetisation, and how to integrate evolving technologies into your operations.
- Learn directly from, and build meaningful connections with, industry leaders and peers who have a proven track record of success.
By the end of the programme, you’ll be equipped with a clear, actionable roadmap to take your business to the next level.
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**Round 1 of applications for 2025 Cohort are now open: Apply Here**
Deadline for Round 1 of applications is Monday 14th July at 5pm.
Sign Up to Our Newsletter
Got questions about the programme? Book a 15 min call with a team member or email us at creativeenterprise@wearecreative.uk
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Eligibility & Fees
The Reframe programme is only available to screen businesses registered in England working in or with narrative storytelling. You will need to show that your business has the potential and ambition to scale up.
To be considered for the programme, companies must:
- Be a founder (or co-founder) of a screen based narrative business working in storytelling for the moving image (this can include film/TV, games, immersive, createch)
- Be based in England
- Have successfully created a revenue generating product, reached a market/audience of scale or launched a new platform/ tech service that has enabled storytelling through moving image.
- You must have employed a minimum of 2 people (including yourself) at some point in the last 5 years
- Have generated sales revenue in the last 3 years in addition to any funding secured via grants, investment etc.
- Be committed to the long-term development of your company
- Be flexible and adaptable in your way of working
Fees
The fee for participation in the programme is £250 +VAT per company.
Creative Enterprise is a BFI Lottery funded programme – overall, the support including group learning sessions, coaching and personalised mentoring you receive during the Reframe programme is valued at over £5,000 per person. There is also a bursary (contribution towards travel and accommodation) available for in-person sessions if needed.
If you feel like this fee is a significant barrier to your participation in the programme, please speak to Creative Enterprise team to discuss options.
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Reframe Mentors
Reframe connects you with proven industry leaders who have been at the forefront of change across film, TV, games, immersive, and creative tech. Our mentors bring real-world insight, practical advice, and hard-earned experience from navigating the challenges you’re facing now.
Juliette Otterburn Hall – Founder and Managing Partner of Value Squared
Rishi Kapoor – CEO – North AI and Founder of Paus TV
Sarah Brin – Futurist & Consultant; Specializing in Immersive, Creative Tech & Audience Engagement
Sophie Morgan – Multi-platform development consultant and Founder of Portopia Productions and Pontariva Consultancy
Stephen Green – Multi-Platform IP and licensing consultant
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Programme delivery schedule
Workshop dates are fixed and you must be able to attend, 121 coaching sessions are to be made at a time suitable for both you and your mentor
Programme starts mid-September. 3x in-person sessions.
In-person session dates: 23rd September, 19th November and 20th January.
In person sessions will be decided once we know where the cohort is based and will be in a central location.
Subsistence contribution applications are available to help those who need it for travel to access in person sessions. These funds are limited and are at the discretion of Creative Enterprise.
Participants will take part in:
3 x day long in person workshops
- The workshops are intended to give you an overview of the subject matter in question. You will hear from industry experts as well as other company founders in the cohort, learning from their experiences.
10 x one-to-one coaching sessions
- The 1-2-1 coaching assists you to take your skills and knowledge to the next level and aimed to reframe your thinking and support you to apply the right models for your business growth.
Broad topics will include:
- Business models, finance models and revenue mapping
- IP Exploitation, new markets and growth
- Adaptation of new technology to unlock new markets
At the end of the Reframe programme you will –
- Have received 121 business growth coaching, improving your adaptability, confidence to find new markets and ability to apply new skills learnt to your business
- Understand your business better, its potential revenue models, profitability and IP monetisation
- Be more confident in finding new markets, your business and your product
- Have created a comprehensive plan to grow and scale your business into new and profitable areas
- Have an extensive network of empowering leaders in the industry for support, advice and encouragement.
“Through Reframe, I’ve developed new skills and understanding around telling stories across different platforms, particularly how to adapt our IP for formats like YouTube, interactive experiences, and other screen-based media. ” – Reframe 2024 Participant
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**Round 1 of applications for 2025 Cohort are now open: Apply Here**
Deadline for Round 1 of applications is Monday 14th July at 5pm.
Sign Up to Our Newsletter
Got questions about the programme? Book a 15 min call with a team member or email us at creativeenterprise@wearecreative.uk
Register for our informal Q&A on 18 June at 11am.
Note on Application Process: We’re currently working with a new application system so please note there have been some changes when it comes to saving your application to return to later.
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If you would like to discuss any accessibility requirements prior to applying for the programme, please contact creativeenterprise@wearecreative.uk or call us on 0333 023 5240
The Reframe programme is part of Creative Enterprise, which has been developed with National Lottery funding from the BFI, to increase the sustainability of the moving image sector by optimising business opportunities through connections, training, expert advice, and strategy support.
